Who is Plezzel?

Plezzel. We’re a platform and service that helps you build relationships to grow your business.

Born in Geelong, we began by simply solving a problem. From here, we ventured through the digital evolution and developed an online lead management and marketing automation software currently used by thousands of Australian real estate agents. Our products provide the time-saving and marketing tools agents need to get more listings, grow their rent roll and build better relationships with their prospects.

The Plezzel team prides itself on being innovative, collaborative and efficient. We are driven by excellence and quality, with a strong focus on integrity. We understand that you work hard for your data and that’s why our promise is to never on sell your data to third parties!

We pay our respects to and acknowledge the cultural authority of Wadawurrung Traditional Owners of the Land on which Plezzel lives, learns, works and plays.

Meet team Plezzel

Our Journey

The real estate industry is rapidly transforming to digital. Gone are the days when an agent would drive a client around the local area. We know real estate agents do not respond to every enquiry made on a property, so in 2011 we identified an opportunity to use technology to replace many of the manual processes that are not applied consistently.

With the major source of enquiry now via online websites, real estate is fast becoming a 24/7 business. Our own analytics indicate that 70 percent of property enquiries come into the office outside of business hours. Within our team we refer to the hours of 7pm – 11pm, Monday to Friday as ‘digital peak hour’.


Introducing Plezzel


Launched Social-Ads


Digital Marketing Capability.


Launched Open Home App.


Extended platform to include SMS Capability.


Launched inspection booking system for Rentals, Sales and Commercial.


Approached to solve a problem and began prototyping.

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