Who is Plezzel?
Plezzel. We’re a platform and service that helps you build relationships to grow your business.
Born in Geelong, we began by simply solving a problem. From here, we ventured through the digital evolution and developed an online lead management and marketing automation software currently used by thousands of Australian real estate agents. Our products provide the time-saving and marketing tools agents need to get more listings, grow their rent roll and build better relationships with their prospects.
The Plezzel team prides itself on being innovative, collaborative and efficient. We are driven by excellence and quality, with a strong focus on integrity. We understand that you work hard for your data and that’s why our promise is to never on sell your data to third parties!
Meet team Plezzel
Whether it’s waves or the web, there’s no doubting Greg’s surfing expertise. As CEO of Plezzel, Greg brings with him a wealth of digital experience across multiple industry sectors, including Telecommunications, Finance, Banking, Utilities and the Public Sector.
Greg has extensive online knowledge having been involved in the early days of Telstra’s BigPond Platform and MelbourneIT online domain name solution. He’s also developed digital mobile products for Three Mobile, a digital content analytics solution for Vodafone International and led the development that launched Australia’s first digital bank Ubank.com.au. Phew! No wonder he’s our techy visionary!
Greg holds a Bachelor of Science majoring in IT, with a Postgraduate qualification in software engineering, and a Postgraduate Diploma in Property Planning and Design. Greg’s real passion besides surfing is property, which led him to start up Real Estate Bookings (now known as Plezzel) in 2011.
|1994||Started career as a developer and database designer/architect|
|2003||Lead consultant for Three Mobile, Vodafone digital platform launch|
|2007||Business design of Australia’s first online bank – Ubank.com.au|
|2010||Postgraduate diploma in Property planning and design – University of Melbourne|
|2011||Founder of Plezzel|
Logical, methodical, analytical – these couldn’t be more spot-on when it comes to defining our COO/CFO, and doesn’t Cecille know it! With over 20 years of professional experience gained across many industry sectors including banking, finance, manufacturing, retail and real estate, Cecille is one truly dedicated and motivated individual. Having worked in the UK and the Netherlands, as well as at home here in Australia, Cecille draws on her wealth of knowledge as an Accountant, Business Analyst and Project Manager.
She’s never more comfortable than when she’s leading a team or overseeing projects, unless there’s a glass of champagne involved of course. She is also a qualified Certified Practicing Accountant (CPA) and is passionate about creating great customer experiences and continuous improvement.
She also comes to the business armed with buckets of passion for property investing and an extensive knowledge of business development, so it’s no surprise to us that Cecille and Plezzel are a match made in heaven – we’re definitely in capable hands.
|1995||Started career as a Project/Systems Accountant implementing ERP systems|
|1999||Business Consultant across industry sectors Pharmaceuticals, Biotech, Defence, Food & Beverage, Retail and Automotive|
|2001||Business Consultant in the UK and Netherlands to banking and finance industries|
|2004||Business Solutions Consultant to large Australian banking corporation|
|2010||Business Analyst/Project Manager to large Australian retailer|
|2011||Founder of Plezzel|
With global experience in product, technology, and marketing we are excited to have Jon Stribling aboard as the Chief Digital Officer! Jon brings with him over 16 years of experience in digital marketing and technology. In his most recent role as the Chief Digital Officer for a global digital marketing technology business based in Amsterdam, Jon worked to grow the business by over 400% in just three years.
He has worked for global enterprises across Europe, USA, UK and Australia in telco, media and search, as well as being an educator for General Assembly (a global digital educator). With Jon’s wealth of knowledge, our digital marketing team is sure to only grow under his guidance.
|2003 – 2007||Development Manager|
|2007 – 2010||Ecommerce Product Manager for Melbourne IT Ltd|
|2010 -2014||Head of Product for Melbourne IT Ltd|
|2014-2015||Ran Sensis Online YP product|
|2015-2016||Country Manager for Spotzer in Australia|
|2016-2019||CDO for Spotzer in Amsterdam|
Brad JonesSales Manager
As an agile, quick-thinking sales and marketing guy who has worked for large international businesses, Brad brings deep experience in business consulting and strategy and profound respect for what it takes to achieve an objective through strategy and execution.
Brad has worked with some of the biggest global brands. Brands such as Nike, Ford, Nokia and Hewlett-Packard in the B2C market, along with some of the worlds most trusted brands in the industrial and medical markets within the B2B environment.
His academic credentials are as impressive as his love for camping, fishing, and 4WD’ing. With a Master of Commercial Law and Master of Business Administration, Brad is well qualified to help our customers successfully navigate the complex world and business.
James PlowrightDigital Marketing Manager
James brings with him over 10 years experience in digital marketing—he also ran an online services business for 8 years—thereby making him the perfect fit for the digital marketing manager role at Plezzel. He’s also proficient in Google Ads, and is passionate about delivering results for our customers. Despite being in a high pressure role, our Chris Pratt lookalike (he told us to say that) is always cool, calm, and collected. Outside of work, he enjoys spending time with family and playing golf on weekends.
Joel DonaldsonDigital Sales Consultant
You could call Joel a jack of all trades, having dabbled in plumbing, retail, real estate and most recently, working for an independent printing company, where he learnt book binding and stitching. Phew! However, as a keen graphic designer, it was a natural progression for him to step into his role at Plezzel as Digital Marketing Assistant and combine his creative design skills with his visual communications experience.
We’re excited to see his creative passionate ignite and take off, not to mentioning also looking forward to soaking up some of his insights into the latest Aussie Rule’s season. Any hints and tips much appreciated Joel!
Mitchell SkinnerDigital Account Manager
In his previous customer service role, Mitchell describes himself as everyone’s go-to man for their IT support, hence why we needed him on our team. That, and the fact he’s honest, dedicated and so passionate about propelling his technology
skills that he’s going to be studying his certificate IV in IT while working with Plezzel. Phew, go Mitchell!
Also, as a keen volunteer on charitable events, including the Million Paws Walk, awww, we also reckon he’s a particularly
caring guy, which we think is an ideal quality when building strong, positive and genuine relationships with our clients.
We’re excited to see how his newfound skills elevates and challenges our business.
Ben FenwickClient Support Lead
When it comes to providing excellent customer support and straightforward, accurate guidance, Ben is at the top of his game. Joining Plezzel as our Client support Lead, he brings with him a wealth of dynamic experience thanks to his various client centric roles at IBM – we’re looking forward to commandeering this knowledge!
Heading up a successful team is also one of Ben’s core objectives, so we’re confident that his mentoring, training and full support of our crew will ensure our company’s values are always adhered to.
It’s fair to say Ben is one determined and motivated fella, and this is further demonstrated by his back packing experiences and securing his own home before the grand age of 23! It might be worth commandeering his real estate knowledge too!
Tom HoogstraClient Support
With five-star software engineering skills, Tom brings buckets of enthusiasm to Plezzel’s
support team, as well as oodles of technical expertise in several programming languages
that we’re determined to tap into in the near future.
To say we were pretty impressed with his notable projects, which included creating an
entire custom Minecraft game mode enjoyed by over 30,000 unique players, is an
understatement. We were awe-struck! We were also excited to learn about his university
internship that saw him collaborate with students from different areas to create an easy-to-
learn program for the elderly to pay their bills online. Top marks Tom!
Then we discovered he’s a pretty decent guy outside of work too, volunteering his
weekends to encourage habitat creation by planting new trees at the You Yangs and
preserving endangered wildlife. Phew! That’s what we call one virtuous fella!
Chloe ConsedineUser Experience Design
Chloe has a Bachelor of Visual Communication Design which has led to her interest in user experience. Chloe is passionate about using design to enhance the customer’s experience and is continually working to develop the Plezzel product.
Lucy ParrotDigital Marketing Assistant
As the front of house for two major real estate agencies dealing with customer inquiries, Lucy’s various client-facing roles, such as an administrator and receptionist, has seen her involved with nearly every aspect of the property marketing minefield, from organising photo shoots and brochures, to attending open inspections and auctions. This extensive background knowledge of the inner-workings of the property world, plus her strong customer service experience, naturally made Lucy our no. 1 choice to head up our administration, ensuring that we stay on the ball and in ship shape condition.
What’s more, we couldn’t pass by the opportunity of having someone on the team with top baking skills (we’re hoping her five years working for a successful bakery paid off). No pressure Lucy!
Personal Assistant at Hodges Real Estate, Geelong
Administrator/Receptionist at Marshall White Real Estate
Ashley JonesDigital Marketing Assistant
Adding to our growing Digital Marketing team, Ash brings a wealth of customer service experience and interpersonal skills. Having previously volunteered in classrooms at Iris Global Orphanage and School in Mozambique, Ash has a worldly perspective and a ‘can-do’ attitude.
With solid communication skills and an approachable personality, Ash is your first point of call for all things creative!
In her spare time, you will find Ash painting/drawing/illustrating or visiting her favourite art galleries. We know who to go to for the next Archibald Prize winner!
Jason Di Cristoforo
Digital Marketing Intern
Jason Di Cristoforo
Digital Marketing Intern
Jason Di CristoforoDigital Marketing Intern
With a passion for marketing and communications, selecting Jason to be part of the Plezzel team was a no-brainer. Drawing from his experience at major electronic retailers, he lives and breathes the Plezzel values of being customer centric.
Jason is a confident and well-spoken individual, which often leads to him getting involved in the creative and copywriting process. In his spare time, you can find him shooting threes on the basketball court or singing up a storm at your local.
Kerry is a CPA qualified accountant enjoying life on the beautiful Bellarine Peninsula! Having worked in a variety of sectors, including large corporate entities, public practice, small business and local government, she brings with her a wealth of experience.
Kerry loves spending time outdoors, at the beach, and camping with her family. She always has a smile on her face, thanks to her great sense of humour and positive outlook on life. Our distinguished accountant has been an invaluable addition to the team at Plezzel; what would we do without her!
Kate ShawCopy Writer
Kate loves writing and she loves interiors which leaves her perfectly positioned as our copywriter.
Kate has been lucky enough to write for many publications throughout her extensive career, including lifestyle titles, entertainment magazines and professional journals both in her home country New Zealand and in the United Kingdom. She’s written about everything from showbiz gossip to dental politics to Italian cooking, but has loved the past decade when she’s specialized in writing and editing for top New Zealand interior titles. In fact, it’s possible she may have loved the past decade a little too much, with many of the items featured in the magazines having reappeared in her own home!
Having recently moved to Australia, Kate is delighted to bring her passion for everything home-related to her job with Plezzel.
Whether it’s a blog on preparing your house for sale, an update on the season’s top homeware trends or practical tips for your next big move, Kate hopes her blogs will leave you as enthusiastic about your home as she is about hers.
London-based showbiz correspondent for The TV Guide, New Zealand.
Editor of Vital magazine for dental professionals, London.
Sub-editor/staff writer for Your Home & Garden and Home & Entertaining magazines, New Zealand.
Launched successful freelance career writing and editing for top New Zealand lifestyle titles.
Louise O’BryanCopy Writer
Louise has such a passion for homes and interiors that you could almost call it an addiction. In fact, her husband would probably call her cushion and vase obsession a ‘problem’. Her response would be, ‘you can never have enough cushions!’
Well, after 15 years as an Interiors Stylist and Writer, compiling features and directing photo shoots for glossy magazines and consumer titles, you could say she’s had enough experience to find out and that’s also why we have enormous faith in her interiors knowledge when it comes to delivering insightful and inspiring posts for our blog, covering the latest interior trends and useful property advice.
So, whether you’re looking for helpful design ideas to make your home stand out amongst the competitive crowd, or you simply need some styling tips to cosy up your living spaces, our Content and Copy Writer is on board to solve your design dilemma’s and cushion conundrums.
|1999||Graduated with a BA Honors in Fine Art from Bath Spa University College, UK.|
|2006||Became Deputy Interiors Editor of UK’s biggest selling interiors magazine, Ideal Home.|
|2011||Joined the launch team behind Time Inc’s award-winning Style at Home magazine as Homes Editor|
|2014||Launched her freelance career as an International Interiors Writer and Stylist.|
Renaissa TeeLegal Copy Writer
We are over the moon to have discovered the talents and entrepreneurial skills of Renaissa. Having completed a double degree in a Bachelor of Laws (LLB) / Bachelor of Commerce (BCom, Marketing), we are thrilled to include her in our Plezzel team. Renaissa assists us with drafting our external and in-house legal documents as well as blog article writing to maintain and increase our digital presence.
Whilst studying, Renaissa founded and co-created a mobile app, FlipStrip, which helped users create personalised GIFs by editing individual frames with text, stamps and filters for use on Facebook and Instagram. On top of overseeing promotional techniques to derive the maximum efficacy of the social media campaign, Renaissa had to overcome a number of licensing obstacles. Fortunately, her IP law knowledge helped her to research precedent and statutory law to find a solution. Wow, we’re impressed!
Renaissa’s role at JPH Lawyers as a Lawyer (Head of Property) saw her executing property settlements and providing legal advice on contracts relating to property and corporate law. It must come as no surprise that we love to tap into her knowledge, expertise and enthusiasm.
You heard it here first – we discovered her!
The real estate industry is rapidly transforming to digital. Gone are the days when an agent would drive a client around the local area. We know real estate agents do not respond to every enquiry made on a property, so in 2011 we identified an opportunity to use technology to replace many of the manual processes that are not applied consistently.
With the major source of enquiry now via online websites, real estate is fast becoming a 24/7 business. Our own analytics indicate that 70 percent of property enquiries come into the office outside of business hours. Within our team we refer to the hours of 7pm – 11pm, Monday to Friday as ‘digital peak hour’.
Digital Marketing Capability.
Launched Open Home App.
Extended platform to include SMS Capability.
Launched inspection booking system for Rentals, Sales and Commercial.
Approached to solve a problem and began prototyping.
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