Who is Plezzel?
We began by simply solving a problem. From here, we ventured through the digital evolution and developed an online lead management and marketing automation software currently used by thousands of Australian real estate agents. Our products provide the time-saving and marketing tools Agencies need to efficiently manage property campaigns, get more listings and build better relationships with their future clients.
We see ourselves as a partner (not a ‘supplier’), building the right digital assets for the future growth of your business.We are friendly, caring, empathetic and collaborative. We educate our customers on utilising our products and services.
We pay our respects to and acknowledge the cultural authority of Wadawurrung Traditional Owners of the Land on which Plezzel lives, learns, works and plays.
Whether it’s waves or the web, there’s no doubting Greg’s surfing expertise. As CEO of Plezzel, Greg brings with him a wealth of digital experience across multiple industry sectors, including Telecommunications, Finance, Banking, Utilities and the Public Sector.
Greg has extensive online knowledge having been involved in the early days of Telstra’s BigPond Platform and MelbourneIT online domain name solution. He’s also developed digital mobile products for Three Mobile, a digital content analytics solution for Vodafone International and led the development that launched Australia’s first digital bank Ubank.com.au. Phew! No wonder he’s our techy visionary!
Greg holds a Bachelor of Science majoring in IT, with a Postgraduate qualification in software engineering, and a Postgraduate Diploma in Property Planning and Design. Greg’s real passion besides surfing is property, which led him to start up Real Estate Bookings (now known as Plezzel) in 2011.
|1994||Started career as a developer and database designer/architect|
|2003||Lead consultant for Three Mobile, Vodafone digital platform launch|
|2007||Business design of Australia’s first online bank – Ubank.com.au|
|2010||Postgraduate diploma in Property planning and design – University of Melbourne|
|2011||Founder of Plezzel|
Logical, methodical, analytical – these couldn’t be more spot-on when it comes to defining our COO/CFO, and doesn’t Cecille know it! With over 20 years of professional experience gained across many industry sectors including banking, finance, manufacturing, retail and real estate, Cecille is one truly dedicated and motivated individual. Having worked in the UK and the Netherlands, as well as at home here in Australia, Cecille draws on her wealth of knowledge as an Accountant, Business Analyst and Project Manager.
She’s never more comfortable than when she’s leading a team or overseeing projects, unless there’s a glass of champagne involved of course. She is also a qualified Certified Practicing Accountant (CPA) and is passionate about creating great customer experiences and continuous improvement.
She also comes to the business armed with buckets of passion for property investing and an extensive knowledge of business development, so it’s no surprise to us that Cecille and Plezzel are a match made in heaven – we’re definitely in capable hands.
|1995||Started career as a Project/Systems Accountant implementing ERP systems|
|1999||Business Consultant across industry sectors Pharmaceuticals, Biotech, Defence, Food & Beverage, Retail and Automotive|
|2001||Business Consultant in the UK and Netherlands to banking and finance industries|
|2004||Business Solutions Consultant to large Australian banking corporation|
|2010||Business Analyst/Project Manager to large Australian retailer|
|2011||Founder of Plezzel|
Digital Marketing Delivery Manager
Digital Marketing Delivery Manager
Rachael DutkaDigital Marketing Delivery Manager
Leading Plezzel’s Digital Marketing team, Rachael brings with her years of experience in technology and project management and leadership.
Working on a diverse range of complex customer projects and technology implementations, she has a real passion for the customer journey and improving on user experience.
Rachael has managed and delivered a collection of marketing platforms, including eCommerce, digital asset management and MIS. Leading with experience, with a focus on development, onboarding customers, training and process improvement.
When she does switch off, she’s a keen landscape photographer, loves the outdoors, camping and hiking and even dabbles in the garden growing veggies.
Plezzel Marketing & Product Manager
Plezzel Marketing & Product Manager
Kristina BlanksbyPlezzel Marketing & Product Manager
Working in marketing across real estate, property, and development for most of her career Kristina brings a wealth of knowledge from the customer side to Plezzel.
She has over 15 years’ experience across brand strategy, digital, research and customer experience. But her favourite part is relationship marketing and linking it to the online world of re-targeting and customisation.
Originally from the USA, living in Colorado, Indiana and Florida, she moved to Australia in 2007 and has also completed her MBA at Deakin University in 2011, with a specialisation in Marketing research.
On the weekends you will likely find her enjoying outdoor activities with her kids and husband, or at the racetrack or another fun social event enjoying champagne with friends.
Ben BramleyProduct Development Lead
Ben started his career in IT at the age of 5 when he wrote his first program on an Atari ST. Originally from Yorkshire (where tea was invented) he has worked in many different countries with many different organisations helping them solve their business problems using technology. He has 18 years experience in software engineering, performance engineering and data analytics.
In his spare time he enjoys spending time with his family, playing the piano and running.
Ben FenwickClient Support Lead
When it comes to providing excellent customer support and straightforward, accurate guidance, Ben is at the top of his game. Joining Plezzel as our Client support Lead, he brings with him a wealth of dynamic experience thanks to his various client centric roles at IBM – we’re looking forward to commandeering this knowledge!
Heading up a successful team is also one of Ben’s core objectives, so we’re confident that his mentoring, training and full support of our crew will ensure our company’s values are always adhered to.
It’s fair to say Ben is one determined and motivated fella, and this is further demonstrated by his back packing experiences and securing his own home before the grand age of 23! It might be worth commandeering his real estate knowledge too!
Marcin NogaSupport Analyst
Marcin is a new member of our team having recently graduated from Deakin University with a Bachelor of Technology, majoring in IT Security. He brings a new mindset to our team, focusing on providing our team and our clients with any IT support they require and also educating the team in ways to stay safe in the digital world. Marcin is excited to be working with the team and looking forward to providing any assistance our customers require.
In his spare time, Marcin likes to stay active, enjoy a few drinks on a Friday night with his mates and loves his video games. He can also speak fluently in Polish and was even born there!
Tom SullivanBusiness Development Manager
Being involved in tech, real estate and building partnerships has been an integral part of Tom’s professional career.
He has over a decade of experience in working in a B2B environment across 3 different countries. His favourite part of his work is finding genuine ‘win-win’ scenarios, and watching businesses grow!
In his spare time, you will find Tom practising and teaching meditation, getting out and enjoying nature and patting ALL the dogs.
Mitchell SkinnerDigital Account Manager
In his previous customer service role, Mitchell describes himself as everyone’s go-to man for their IT support, hence why we needed him on our team. That, and the fact he’s honest, dedicated and so passionate about propelling his technology
skills that he’s going to be studying his certificate IV in IT while working with Plezzel. Phew, go Mitchell!
Also, as a keen volunteer on charitable events, including the Million Paws Walk, awww, we also reckon he’s a particularly
caring guy, which we think is an ideal quality when building strong, positive and genuine relationships with our clients.
We’re excited to see how his newfound skills elevates and challenges our business.
Digital Marketing Specialist
Digital Marketing Specialist
Brooke StirlingDigital Marketing Specialist
With a Bachelor of Public Relations and a variety of client-facing digital marketing positions under her belt, Brooke is a keen communicator who loves nothing more than achieving great results for her clients.
Brooke understands how fast digital is moving and is always excited to learn the latest and greatest ways to achieve successful results online.
Brooke is an outgoing, hard-working member of the Plezzel team who also enjoys a laugh and will never turn down a bit of banter in the office.
When she isn’t in the office, Brooke loves nothing more than keeping fit and exploring the great outdoors. Whether it is a spontaneous road trip down the coast, sampling the menu of a new eatery or tackling a new hike, Brooke gets a kick out of new adventures.
Brooke also loves playing team sport, showing her competitive side in a game of footy, basketball or netball.
Liam BrockettDigital Marketing Assistant
With a background working in Digital Marketing and Communications, Liam joins the Plezzel team as our newest Digital Marketing Assistant.
Liam has a Bachelor of Journalism from La Trobe University and has studied internationally spending time at Butler University, Indianapolis. Liam is now continuing his studies in Digital Marketing at Swinburne University.
Quick to have a laugh and share a joke, Liam is a keen communicator and team player in our Plezzel office.
An amateur wine enthusiast, Liam has a background in the wine industry with a nose for good wine. When he’s not in the office, you can find him on the soccer pitch with his team FC Leopold.
Ashley JonesDigital Marketing Assistant
Adding to our growing Digital Marketing team, Ash brings a wealth of customer service experience and interpersonal skills. Having previously volunteered in classrooms at Iris Global Orphanage and School in Mozambique, Ash has a worldly perspective and a ‘can-do’ attitude.
With solid communication skills and an approachable personality, Ash is your first point of call for all things creative!
In her spare time, you will find Ash painting/drawing/illustrating or visiting her favourite art galleries. We know who to go to for the next Archibald Prize winner!
Adam ClapinskiWeb Developer
Adam has been in the IT industry for over 20 years and has a passion for learning new skills and developing technological solutions to everyday problems. Having previously worked in multiple and varying roles for a large national retailer, Adam is a great fit for Plezzel and knows how to deliver on big projects.
He has a large range of hobbies including brewing (and drinking) his own beer, bush walking, music, gardening, basketball, cooking, wood working, travel, kayaking, fishing – you name it!
But his favourite thing is hitting the road in the caravan with his 3 young kids.
Cal FergusonWeb Developer
Cal found one degree in technology was not enough of a challenge, so he decided to complete a double degree at the University of Melbourne, studying Mechatronics & Computer Science.
Since then, he had gained over 12 years experience in web development, video game development for the education sector, as well as working in development operations.
In Cal’s spare time, he’s playing cricket for North Geelong Cricket Club, and working on his fitness. He also enjoys reading fantasy fiction and watching Netflix.
Tom HoogstraWeb Developer
With five-star software engineering skills, Tom brings buckets of enthusiasm to Plezzel’s support team, as well as oodles of technical expertise in several programming languages that we’re determined to tap into in the near future.
To say we were pretty impressed with his notable projects, which included creating an entire custom Minecraft game mode enjoyed by over 30,000 unique players, is an understatement. We were awe-struck! We were also excited to learn about his university internship that saw him collaborate with students from different areas to create an easy-to-learn program for the elderly to pay their bills online. Top marks Tom!
Then we discovered he’s a pretty decent guy outside of work too, volunteering his weekends to encourage habitat creation by planting new trees at the You Yangs and preserving endangered wildlife. Phew! That’s what we call one virtuous fella!
Cameron DempseyWeb Developer
Cameron started his Web Developer journey studying at the prestigious University of Melbourne with a Bachelor of Science, as well as a Masters of Engineering (Software). He has now joined the Plezzel Product Development team to continue the journey and gain some valuable experience.
When Cameron is not working on software, he is reading sci-fi or fantasy novels or playing video games.
Kerry is a CPA qualified accountant enjoying life on the beautiful Bellarine Peninsula! Having worked in a variety of sectors, including large corporate entities, public practice, small business and local government, she brings with her a wealth of experience.
Kerry loves spending time outdoors, at the beach, and camping with her family. She always has a smile on her face, thanks to her great sense of humour and positive outlook on life. Our distinguished accountant has been an invaluable addition to the team at Plezzel; what would we do without her!
Daniel HuigslootCopy Writer
Daniel is passionate about helping brands create clear and concise copy that delivers the right message to the right audience. As a freelance copywriter, he’s written for a range of clients about a wide variety of topics, from marketing to dentistry, education, technology and much more. Whether you need new landing page copy for your website or an engaging, informative blog, he can help you establish a personable brand voice.
Kate ShawCopy Writer
Kate loves writing and she loves interiors which leaves her perfectly positioned as our copywriter.
Kate has been lucky enough to write for many publications throughout her extensive career, including lifestyle titles, entertainment magazines and professional journals both in her home country New Zealand and in the United Kingdom. She’s written about everything from showbiz gossip to dental politics to Italian cooking, but has loved the past decade when she’s specialized in writing and editing for top New Zealand interior titles. In fact, it’s possible she may have loved the past decade a little too much, with many of the items featured in the magazines having reappeared in her own home!
Having recently moved to Australia, Kate is delighted to bring her passion for everything home-related to her job with Plezzel.
Whether it’s a blog on preparing your house for sale, an update on the season’s top homeware trends or practical tips for your next big move, Kate hopes her blogs will leave you as enthusiastic about your home as she is about hers.
London-based showbiz correspondent for The TV Guide, New Zealand.
Editor of Vital magazine for dental professionals, London.
Sub-editor/staff writer for Your Home & Garden and Home & Entertaining magazines, New Zealand.
Launched successful freelance career writing and editing for top New Zealand lifestyle titles.
The real estate industry is rapidly transforming to digital. Gone are the days when an agent would drive a client around the local area!
We found Real estate agents did not respond to every enquiry made on a property, so in 2011 we identified an opportunity to use technology to replace many of the manual processes that are not applied consistently.
With the major source of enquiry now via online websites, real estate is a 24/7 business. Our own analytics indicate that 70 percent of property enquiries come into the office outside of business hours.
Being smarter with Property Marketing campaigns drive us to utilise powerful data assets created by the Plezzel platform to target buyers and generate listings for our clients.
Digital Campaigns for Agents/Offices
Integrated Google into Plezzel Marketing Suite
Introduced Ad products that operate across the campaign
Automated Social-Ads on Facebook/Instagram
Digital Marketing Capability.
Launched Open Home App.
Extended platform to include SMS Capability.
Launched inspection booking system for Rentals, Sales and Commercial.
Approached to solve a problem and began prototyping.