Do you still drop off your just listed or just sold properties in mailboxes? Traditionally, agents have distributed letterbox drops to inform homeowners in an area of any new listings or properties that have just been sold in their area.
Unfortunately, consumers are increasingly intolerant of junk mail and most of this marketing collateral ends up in the rubbish unread. What was once an effective tool for engaging homeowners is now more likely to bother them while take an unnecessarily large chunk out of your marketing budget.
The Digital Transition
Technology and the prominence of social media as a tool for socialising and interacting with organisations has transformed the marketing landscape for most businesses. Real estate is no exception. In fact, the majority of real estate consumer activity has moved online, with 99 per cent of millenials and 89 per cent of baby boomers searching for property online.
An agency without an effective digital marketing strategy is one that risks falling behind. When you do have a digital strategy, you can efficiently reach the right audience and your next listing can come from someone who contacts you directly.
How to Effectively Use Digital Tools
Agents who are active on Facebook might post their listings on their timelines, but there’s no way to be sure that your timeline post will get a lot of reach. Targeted social ads take the timeline post to the next level and really leverage your new listing or recent sale.
Imagine that instead of manually dropping off promotional materials in a 2km radius, you can take this concept and create a digital version. Using your data, we can target homeowners within a 2km radius of the property you want to promote.
Benefits of Targeted Social Ads
- Save time and money
- Directly market to homeowners on Facebook
- Measure your results
- Generate new listings
With hyper-targeted social ads, you can reach the right people at the right time and do so based on more than just location. You can target people based on demographics, interests and more.
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