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Using your vendor’s marketing budget effectively
As house prices have increased over the past 10 years, so have marketing and advertising budgets. In fact, with marketing and advertising being one of the biggest expenses associated with...
Why you should be spreading your marketing across more than one digital channel right now
How do you spend a typical evening? If you're like most Australians, you spent it on the couch with multiple screens - TV, mobile, tablet, laptop. A Google survey in...
How you can get more buyers using digital automation
Sci-fi writer, Arthur C Clarke, famously wrote: “Any sufficiently advanced technology is equivalent to magic.” Technology can help you get a lot done in life and real estate marketing. At...
Getting your digital marketing ready for Spring
Spring. The weather starts to thaw. The flowers bloom, and people emerge from their winter hibernation. In real estate, Spring is the biggest market of the year with over more...
Categories
Announcing our brand new mobile app
Our mobile app is a critical part of our customers digital infrastructure. It helps busy real estate professionals get more done at their open homes, and track, capture and retarget...
Metrics that matter: The truth about impressions, reach, and clicks
A little known fact about how people understand numbers is that they don't really understand them at all. In fact, famed Nobel laureate , Daniel Kahneman, said "human beings cannot...
Tips for Marketing Property in a Buyer’s Market
While a shorter property price downturn is much likelier following the Coalition’s unexpected election victory it is pretty clear we are still in a buyer’s market. All market insight companies...
AREC 2019 Wrap Up
Well, that's another AREC done and dusted. The team is back from the Gold Coast working hard to support our customers and deliver on our amazing product roadmap. Given the market...

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