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Advertising Flows Where the People Go
Success in advertising is ultimately about understanding people. What they want, what they do, where they spend their time and when. Astute marketers monitor the volume of traffic to key...
How You Can Use Marketing Automation to Generate More Leads
David Packard, founder of Hewlett-Packard once famously observed that "marketing is too important to be left to the marketing people". Now we love marketing people at Plezzel, but as a technology business we...
What are the Main Lead Generation Sources in 2019?
Each month, approximately 19 million Australians use Google search, while 1 million access Facebook, and 11 million access Instagram. That makes these platforms fantastic sources in generating new leads for...
Tenants are on Facebook Longer than the Portals – So Why Advertise There?
Everyone understands the significant growth of digital channels over other mediums like print and television. However, even more important is where audiences are concentrating online. Clearly, social media is huge....
Categories
Key Digital Trends in 2019 for Real Estate
In 2018, the importance of digital marketing hit the mainstream in the real estate industry. A better understanding of how tools like Google Ads, the Facebook Pixel and re-targeting can...
Why Incentives are Important for Lead Generation Campaigns
Email addresses are incredibly valuable when it comes to digital marketing. However, it’s getting harder to convince people to give them up. Consumers are more tech savvy and aware of...
Auto Optimising – Get the Best Value From Your Data Without Lifting a Finger
Reaching the right people online is easier than ever for agencies if you have the right tools and methods. With smart digital platforms like Plezzel, you can streamline the marketing...
Pros and Cons of Facebook Ad Formats
Facebook offers a number of different types of advertising on their platforms. These range from images and videos to slideshows and carousels. Different types of ads can display across Instagram,...

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