The past 18 months have been incredibly disruptive for many industries. However, there are still opportunities to grow your business. Many of us are spending more time than ever online. Agencies can take advantage of this and grow their brand and listings with a smart digital marketing strategy. These 3 ways to grow your real estate agency are most important for achieving this.
1. Target the Right Audience
Hyper-target the right people with engaging ads on social media. Understand different tools in Facebook ads such as Lookalike Audiences. Create targeted ad campaigns using Google Display and Adwords. Tailor your content to different audience segments based on your marketing goals. For example, if you’re trying to reach property owners thinking about selling their home, write blogs about how to prepare to sell a property.
Whether you’re a newly established brand or an older brand looking to generate more leads, remember that growing your agency and generating brand awareness is an ongoing task. Create campaigns focused on retargeting people who may have previously visited your digital channels or shown interest. Retargeting is crucial for brand awareness because of the Rule of 7 – that is, a prospect needs to see or hear an advertising message at least 7 times before they’ll take action.
2. Focus on Customer Service
Data shows that it’s far more cost-effective to keep existing customers than to acquire a new one. This may seem counterintuitive to some in real estate, but it’s applicable. Follow the real estate journey of your customers and nurture them as they move through the real estate lifecycle.
To do this, you need to capture and database all your leads and segment them into categories. This includes details from customers you work with, people who enquire about properties and visit open home inspections. You need to be able to determine when someone in your database has changed their profile. For example, going from a tenant to a first home buyer?
3. Partner With the Right Digital Partners
To effectively target, nurture and database your existing customers and prospects, you need help. The right digital partners will have both the expertise and the technology to streamline digital marketing processes. They’ll automate cumbersome manual processes to help you use your data strategically.
Plezzel, Your Trusted Digital Experts
At Plezzel, we’re digital marketing experts specialising in real estate. We can help you optimise your digital marketing strategy to drive results using the latest technology. For more information, please get in touch with the Plezzel team.