Brands often measure digital channels like Google and Facebook against each other. You might wonder which will achieve the best results for your ad campaign goals. But you shouldn’t think about it in terms of Google vs Facebook. They actually work better together to boost your brand. Each of these digital channels have their pros and cons. Aim to use both effectively in a way that complements the strengths of each one.
Facebook Ads Drive Users to Google
A well-targeted ad campaign on Facebook is a great way to reach new audiences who may be interested in your brand. But did you know Facebook ads drive users to Google the brand they just saw? WordStream found that advertising on Facebook led to a 34% increase in brand searches on Google. In fact, someone is more likely to Google your brand than click the ad they see on their Facebook feed.
This happens because when people see your Facebook ad and are interested in what you have to offer, they often want to learn more about your company. So instead of clicking the ad, they’ll quickly open a new tab and Google you to find out more. This means it’s essential to ensure your brand is on top of it’s SEO game.
Use Your Brand Name and Ad Headlines as Keywords
Use your brand name as a keyword in your search campaigns and match the messaging to your Facebook ads. Doing so will help your Facebook audience find you on Google. This also helps you analyse click through rate (CTR) better with both.
Make sure your message is the same on Facebook as it is on Google Search. Using the ad headline in your Facebook ad as a keyword can also help users find you.This is because if your ad headline is catchy, users also tend to Google it along with your brand name.
Retarget Users Who Search You
If a user searches for you after seeing your Facebook ad but takes no further action, you can then retarget them. This person may be interested in using your services but isn’t ready to take action just yet. Retargeting involves targeting such a prospect with branded ads as they browse different places across the web, including Facebook. Retargeting users who search you nurtures them, ensuring they keep you at the top of their mind when they are ready to take further action.
Plezzel Can Help You With Omnichannel Marketing
At Plezzel, we’re digital marketing experts specialising in real estate. If you need help marketing effectively across multiple channels including Google and Facebook, we can help. We’ll help you create the best possible omnichannel marketing strategy to help you achieve your goals and boost your brand.
To find out more, please get in touch with the Plezzel team.