Retargeting is often referred to in digital marketing strategies, but how does it work to grow your business? Retargeting is a form of targeted advertising aimed at reaching prospects who have shown an interest in your products or services but have yet to take action. For example, this could be someone who visits your website but didn’t make an inquiry. Retargeting involves placing targeted ads in front of a defined audience as they browse elsewhere on the web. 


How Does Retargeting Work?

When someone visits your website, cookies are placed on their device. The cookie collects essential data about the visitor, including which pages they visited, how long they spent on your site, and where they are in the world. 

You can then use their cookie ID to target them with ads for your products/services as they browse other websites that are part of a display ad network. Google AdWords and Facebook are the two biggest ad networks that can be used for retargeting. Both networks encompass thousands of pages across the web. This includes YouTube, Gmail, news websites and thousands of other third-party sites. 

For example, a real estate agency in Sydney may have a web visitor who looks at the listings on the “buying” page but takes no further action. If this visitor meets the demographic criteria, they will see relevant ads elsewhere online as they browse.


Benefits of Retargeting

Retargeting has a multitude of benefits for real estate agencies, whether you’re looking to improve sales conversations or promote awareness of your brand:

  • Reminder tool  – The decision to purchase a property is significant and takes time. Retargeting is a great way of reminding a visitor about your service offerings. It provides timely touch points to drive prospects back to your website once they are ready to take action.
  • Increase marketing ROI – With retargeting, you’re only reaching out to people who have interacted with your agency and showed interest in your services. 
  • Brand recognition – By displaying your promotions across various web pages while browsing the internet, your prospects are viewing and becoming more familiar with your brand. This consistent visibility is great for nurturing prospects.


Contact Plezzel Today for Your Next Digital Campaign

At Plezzel, we can help you use retargeting to its full potential. Our unique data sets help build a powerful retargeting campaign for your agency. Our software captures and segments every prospect. What’s more, we’ll manage the process from start to finish. To find out more about how retargeting does work to grow your business, please get in touch with the Plezzel team.

By – Digital Marketing Assistant
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