Social media is a great tool for generating leads. But what kind of social media content should a real estate agency produce? What actually gets results? It’s important to consider whether the content you post on social media resonates with what your audience wants or what you want them to want. Having a goal-oriented content strategy is the key to getting this right.
What Kind of Content Do Your Prospects Want?
Real estate agents know their clients better than anyone. When thinking about your content strategy, consider everyday conversations you have with clients to help develop ideas. For example, you could create blogs that address common questions about the buying or selling process. Make sure you’re providing information that is relevant and of genuine value. Content that shows you understand your client’s needs.
Build Your Brand
Showcase your credibility and professionalism by providing insightful content. For example, commentary on the local real estate market, suburb profiles or analysis on wider market trends. Educate audiences about specific subjects that apply to them such as changes in local legislation or property prices. Keep in mind that local knowledge is one of the best selling points for an agency.
Tailor Content to Different Audiences
Tailor your content to different audience segments based on your current digital marketing strategy. For example, if you’re trying to attract property investors looking for property management services, write blogs about how to attract the best tenants. The goal of content marketing on social media is to encourage users to visit your website where you can capture their details, nurture them and convert them.
Using Lead Magnets and CTAs
A lead magnet is one strategy you can use to turn someone who engages with your content into a lead. It involves offering a piece of valuable content to a potential client in exchange for their contact information (usually their email address).
For example, you could have a blog that examines market trends in a brief way. At the end of the blog, you include a call-to-action (CTA) that offers to provide them with more in-depth information on the subject by encouraging them to make an inquiry or provide their email address.
Once you have their email address, you have their consent to start engaging them and nurturing them through your sales funnel until they are ready to buy or sell property through you. This is one way to use social media as a gateway to promote lead magnets and turn page followers into leads.
Plezzel Can Help You With Your Social Media Marketing
At Plezzel, we’re digital marketing experts specialising in real estate. We can help you develop high quality content and optimise your social media marketing strategy. For more information, please get in touch with the Plezzel team.