May 2022 CEO Market Wrap

The move to a more ‘normal’ market combined with a slower winter period is on the horizon. We have adapted to this market dynamic by releasing new digital products that align with the expected increased days on the market campaign. 

This means we can drive both passive and in-the-market buyers over a sustained period to your listings through the power of retargeting. Retargeting is one of the most effective types of marketing for real estate agents.

Big decisions are to be made in the mind of an in-the-market buyer, and it is essential to stay front-of-mind by making impressions and connecting with them during this critical stage in the homeowner’s journey. With this same remarketing strategy, a passive buyer can become an in-the-market buyer as their interest develops the more they are targeted with advertising.

We can see a direct reflection of these strategies taking effect with over 4.1 billion dollars of Real Estate transactions completed on the platform last month.

It is conference season, and it’s a great time for agents to learn strategies to grow their listings pipeline for spring. We will be at AREC this year; if you see us, please don’t hesitate to come to say hi.

Take full advantage of digital marketing technology to prepare for the busy period ahead and accelerate your agent’s brand.

Call our friendly team today for more information on how we can help you take the next step to succeed in today’s market.


By – Digital Marketing Specialist
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