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Make Sure Your Data Doesn’t End Up in Your Competitors Hands
In 2018, the internet is full of easy to access data. Everyone creates data every second and much of it can be useful for real estate agents. With internet users...
SEO: How Important Is It For Your Agency?
The vast majority of Australians today search for property online. This means ranking highly in online search results is essential to your success as a real estate agent. Ranking high...
Personal Branding for Real Estate Agents
Businesses invest in brand building to grow their corporate value. Your brand is a promise to deliver a particular kind of product or service and it plays a significant role...
Why Clients are Reallocating Print Budget to Digital
Looking to change up your agency’s marketing strategy in 2018? Perhaps you should consider reallocating your marketing budget from print to digital if you’re not seeing results from tactics like...
Categories
Are Your Agents Protecting Your Brand?
Your brand is a promise to deliver a particular type and quality of service. It’s purpose is to distinguish you from competitors and create a lasting impression in the minds...
A/B Testing – Why Is It So Important?
Ever wondered how other real estate agents in your area are always at the top of their marketing game? It’s because they know how to find the gaps in their...
Digital vs. Print Advertising
Like many other industries, real estate marketing campaigns have evolved from printed ads in newspapers and putting up photos in shop windows to crafting complex, targeted digital campaigns. This transformation became necessary...
Real Value of Your Business is in Your Data
Real estate agencies often underestimate the value of their client and prospect data. Understanding your target audience in order to communicate more effectively is just one aspect of using real...

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