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Phishing: How to Protect Yourself and Your Real Estate Agency
Phishing is similar to fishing. Except instead of trying to lure fish, perpetrators attempt to lure unsuspecting people into providing sensitive information or data. The kind of information targeted commonly...
If I Were a Real Estate Agent, Here’s How I’d Spend My Marketing Budget
As a marketing expert who works closely with real estate agencies across Australia, I’ve seen what works and what doesn’t in today’s competitive real estate market. Agencies get the most...
Facebook has Some Big Plans for 2018: What it Means for You
On January 11, Facebook announced major changes to their Newsfeed algorithm to prioritise posts from friends and family over posts from businesses, brands, and media. The change was announced by...
Data Protection – How Important is it and Does it Really Matter?
Client and prospect data is an essential tool for real estate agents. It helps you understand your audiences so you can communicate with them better. Insights about who your customers...
Categories
Is Your Real Estate Website Due For An Update?
The first month of the new year is a good time to evaluate your digital assets. The internet is the central marketplace for real estate like many other businesses. This means...
Does Your Real Estate Agency Need a Digital Strategy for 2018?
Have you thought about your agency’s digital strategy for 2018? A digital strategy involves analysing how your digital assets are performing. This includes looking at your website, social media accounts,...
10 Social Media Tips – Plezzel
1. Understand what success looks like for you: Without clear goals and direction about what you want to achieve from your efforts on social media, you will likely end up...
How to Relax and Enjoy Your Time Off as an Agent
Planning to take some time off? Finding the time to take a holiday is challenging for real estate agents but important for a healthy body and mind. Some agents feel...

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