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Metrics that matter: The truth about impressions, reach, and clicks
A little known fact about how people understand numbers is that they don't really understand them at all. In fact, famed Nobel laureate , Daniel Kahneman, said "human beings cannot...
Tips for Marketing Property in a Buyer’s Market
While a shorter property price downturn is much likelier following the Coalition’s unexpected election victory it is pretty clear we are still in a buyer’s market. All market insight companies...
AREC 2019 Wrap Up
Well, that's another AREC done and dusted. The team is back from the Gold Coast working hard to support our customers and deliver on our amazing product roadmap. Given the market...
Plezzel heading to AREC 2019
We are delighted to be attending AREC 2019, the largest real estate conference in the southern hemisphere, for the 6th year running. It has been a transformational 12 months for...
Categories
How Agencies Can Grow Their Listings in a Slowing Market
“All boats rise on a high tide, but when the tide goes out it is clear who is swimming naked” - Warren Buffett. After over 10 years of sustained growth,...
How to Win the Downsizing Market
Downsizing is a common step in the real estate life cycle. Once the kids have moved out, a large family home with multiple bedrooms is unnecessary and difficult to manage...
You Had Me at Hello, Why the Customer Experience Starts at Enquiry
When you purchase a $10 item from an online retailer like Amazon you will receive a confirmation for your purchase in close to real time. Amazon will also let you...
Plezzel sponsors Mikey & his Blind Tennis Dreams!
I love tennis it’s a sport that you can play till your 80 years of old (well I at least hope so).  The sport can be played by people for...