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Every Lead is Valuable!
In our last article, we looked at how every interaction a potential customer makes with your brand is an opportunity to generate a lead. Creating as many of those opportunities...
Melbourne, We Love You
Melbourne I love your manicured parks and graffiti-rich laneways. Your coffee, your avocados, your tree-covered streets and your blue winter skies. I love your cool nights and sweltering days. Your...
Creating Lead Opportunities
Every interaction you have with a potential customer is an opportunity. And every opportunity is valuable. An opportunity isn’t just when a potential customer makes an enquiry. It also includes...
Selling Vendor Paid Advertising in the Lounge room
Many vendors understand the benefits of Vendor Paid Advertising (VPA). Sometimes the bigger hurdle is convincing vendors what kind of advertising strategy will deliver them the biggest return on investment....
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Talking Digital with Your Landlord Clients
Tenants are on their own personal property journey. As a result, rental properties often go vacant as they move on. Minimising vacancy periods is essential for landlords, who need to...
Talking Digital in the “Lounge Room”
Agents are often unsure how to confidently explain the benefits of digital advertising to vendors looking to sell their property. Since most vendors tend to be older, it’s common for...
Print is Dead, Long Live Digital
The recent demise of over 100 News Corp print newspapers and the axing of well known magazine titles like Dolly, Cleo, Women’s Weekly, Cosmopolitan and OK! are big signs that...
The Next Digital Normal is Here
As consumers and businesses spend more time online as a result of COVID-19, there’s a lot of talk about the need to transition to the new digital normal. The truth...

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