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What is Remarketing and How Can it Help You Find the Right Buyer?
Remarketing is a method of advertising that connects visitors to your website who may not have made an enquiry or purchase to your promotional material. It allows companies to position targeted...
Why Social Media Marketing Will Help You Win Listings
Many areas around Australia are currently experiencing a period of low housing stock. This is particularly true of capital cities like Sydney and Melbourne. Agents in these places face a...
Are You Making the Most of Your Real Estate Marketing Budget?
When it comes to real estate marketing, many agencies operate according to a “spray and pray” model, where there is little or no attempt to measure the effectiveness or return...
Responsive Design – What is it and What are its Benefits?
Responsive design describes an increasingly common approach to web development that prioritises user experience. The principles is to design a website that responds to the user’s behaviour and environment based...
CEO Market Wrap
Security and Data Protection
Does Cold Calling & Letter Box Drops Really Work?
In the dark old days of real estate, agents had to rely on whitepages and made hundreds of cold calls for new listings. They spent hours completing letter box drops...
Should Your Listings be Promoted with Digital Marketing?
It’s essential for real estate agents to promote listings online. After all, this is where consumers are most active. According to the 2016 Sensis Social Media Report, 87 per cent...
Insights and Planning for the New Financial Year
The end of financial year is an important time to reflect on performance and consider ways we could improve our ability to meet changing consumer demands. Every year, businesses are...
Rex Software: Full and Open Integration is Now Available!
We are proud to announce advanced integration with REX Software. This integration means real estate agencies who use REX Software and Plezzel can have their leads uploaded into REX Software...