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Benefits of Google Display Ads in Real Estate
Display ads are paid ads that appear in front of users on web pages. They usually appear in the form of graphics. Display ads are different from Search Engine Marketing/Pay...
The Way Forward for Melbourne Real Estate
Expert economist and real-estate agents say the suppressed Melbourne real estate market will burst out of the blocks once pandemic restrictions lift. We see the data too, and all evidence...
Why Google Ads are important in Real Estate
Billions of users visit Google every day to carry out their daily searches. Visited 62.19 billion times this year already and holding 92% of the search engine market share, Google...
Making the Most of the Spring Market
Spring is traditionally the busiest period of the year in real estate, with more listings than any other time. It’s a time of change, where flowers bloom, the weather warms...
CEO Market Wrap
Security and Data Protection
How is PropTech Reshaping Real Estate in Australia
As real estate related activity increasingly moves online, agencies are relying more and more on PropTech. A portmanteau from “property technology”, PropTech encompasses any technology designed for real estate. This...
50% of my Marketing Works, Just Not Sure Which 50%?
Real estate agencies are increasingly focused on getting the most out of their marketing budgets. Knowing precisely what works and what doesn’t is an essential part of this. But sometimes...
Plezzel Lives in Geelong
Plezzel is a cloud-based advertising technology platform focused on real estate and based in Geelong. With the onset of COVID-19, many of us are finding ourselves working from home. We...
User Experience Becoming the Most Important Factor for SEO
User experience (UX) is an essential aspect of good web design. It’s also becoming increasingly important for search engine optimisation (SEO), especially in light of a recent announcement made by...