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Key Digital Trends in 2019 for Real Estate
In 2018, the importance of digital marketing hit the mainstream in the real estate industry. A better understanding of how tools like Google Ads, the Facebook Pixel and re-targeting can...
Why Incentives are Important for Lead Generation Campaigns
Email addresses are incredibly valuable when it comes to digital marketing. However, it’s getting harder to convince people to give them up. Consumers are more tech savvy and aware of...
2018 A Year In Transition, 2019 The Year Ahead
2018 was certainly a year in transition. Over the past 5-years agents have had it good - it was a "sellers market". Now the market is adjusting to a "buyers...
Auto Optimising – Get the Best Value From Your Data Without Lifting a Finger
Reaching the right people online is easier than ever for agencies if you have the right tools and methods. With smart digital platforms like Plezzel, you can streamline the marketing...
Categories
Pros and Cons of Facebook Ad Formats
Facebook offers a number of different types of advertising on their platforms. These range from images and videos to slideshows and carousels. Different types of ads can display across Instagram,...
Tips to Improve Your SEO
Understanding how to make your website SEO friendly has a significant impact on how effectively you reach prospects and whether you are organically listed near the top of Google search...
Understanding Facebook Metrics
Facebook has over 1.4 billion active daily users, meaning the potential to reach people is huge. However, the social media giant has made a number of changes to its algorithm...
Matching Client Enquiries to Facebook Accounts
Any real estate agency looking to make a big impact on Facebook should be using Facebook’s Custom Audiences, a targeted ad service that allows you to import user email addresses...

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