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The Rental Market is Hot – How to Convert Tenant Leads Efficiently
Lead generation and converting quality leads is critical for every real estate agency. Of course, this extends beyond buyers and sellers. Tenants represent a significant and growing portion of the...
Advertising Flows Where the People Go
Success in advertising is ultimately about understanding people. What they want, what they do, where they spend their time and when. Astute marketers monitor the volume of traffic to key...
The Customer Journey – A Tenant Today Becomes a First Home Buyer Tomorrow
For many businesses, your ability to retain and continue doing business with an existing client base is essential. It’s costly to find and win over new customers as opposed to...
How You Can Use Marketing Automation to Generate More Leads
David Packard, founder of Hewlett-Packard once famously observed that "marketing is too important to be left to the marketing people". Now we love marketing people at Plezzel, but as a technology business we...
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What are the Main Lead Generation Sources in 2019?
Each month, approximately 19 million Australians use Google search, while 15 million access Facebook, and 11 million access Instagram. That makes these platforms fantastic sources in generating new leads for...
Tenants are on Facebook Longer than the Portals – So Why Advertise There?
Everyone understands the significant growth of digital channels over other mediums like print and television. However, even more important is where audiences are concentrating online. Clearly, social media is huge....
Key Digital Trends in 2019 for Real Estate
In 2018, the importance of digital marketing hit the mainstream in the real estate industry. A better understanding of how tools like Google Ads, the Facebook Pixel and re-targeting can...
Why Incentives are Important for Lead Generation Campaigns
Email addresses are incredibly valuable when it comes to digital marketing. However, it’s getting harder to convince people to give them up. Consumers are more tech savvy and aware of...