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What is a Facebook Pixel?
If your agency uses Facebook ads or plans to use them in the future, there’s an important tool you should be using straight away to ensure you get the most...
Boost Engagement With Video
When it comes to engagement on Facebook, video is key to reaching customers effectively. Video has been driving markedly higher shares according to a Buzzsumo study that analyses 25 million...
Fairfax & Nine merger follows the “growing” digital audience
The recent merger of Fairfax media with nine is valued at over $4bn and is one of the largest deals in the Australian media industry. This came about due to...
Facebook Advertising Updates
As part of their ongoing attempts to address public concerns about data privacy and ad targeting, Facebook has announced new updates that aim to give users more information about Facebook...
Categories
Top Tips to Automate Lead Generation for Project Marketing
Keeping track of leads and enquiries can be difficult when managing a development project. When you need to implement an effective promotional strategy on top of that, things can get...
Benefits of Digital Targeting and the Moving Consumer
Most of us start out as tenants in a rental property when we move from our parents house. We might then become first home buyers. After that, we might need...
Transition Your Print Spend to a Digital Future Painlessly
When it comes to print vs digital advertising, the results are clear. Traditional forms of advertising for real estate offer little value in today’s digital world. With 99 per cent...
Facebook’s Targeting Changes – What You Need to Know
When creating an ad on Facebook, you may have noticed that some detailed targeting options are referred to as Partner Categories in the “source” section. If this is a method...

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