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Digital vs. Print Advertising
Like many other industries, real estate marketing campaigns have evolved from printed ads in newspapers and putting up photos in shop windows to crafting complex, targeted digital campaigns. This transformation became necessary...
Real Value of Your Business is in Your Data
Real estate agencies often underestimate the value of their client and prospect data. Understanding your target audience in order to communicate more effectively is just one aspect of using real...
Phishing: How to Protect Yourself and Your Real Estate Agency
Phishing is similar to fishing. Except instead of trying to lure fish, perpetrators attempt to lure unsuspecting people into providing sensitive information or data. The kind of information targeted commonly...
If I Were a Real Estate Agent, Here’s How I’d Spend My Marketing Budget
As a marketing expert who works closely with real estate agencies across Australia, I’ve seen what works and what doesn’t in today’s competitive real estate market. Agencies get the most...
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Facebook has Some Big Plans for 2018: What it Means for You
On January 11, Facebook announced major changes to their Newsfeed algorithm to prioritise posts from friends and family over posts from businesses, brands, and media. The change was announced by...
Data Protection – How Important is it and Does it Really Matter?
Client and prospect data is an essential tool for real estate agents. It helps you understand your audiences so you can communicate with them better. Insights about who your customers...
Is Your Real Estate Website Due For An Update?
The first month of the new year is a good time to evaluate your digital assets. The internet is the central marketplace for real estate like many other businesses. This means...
Does Your Real Estate Agency Need a Digital Strategy for 2018?
Have you thought about your agency’s digital strategy for 2018? A digital strategy involves analysing how your digital assets are performing. This includes looking at your website, social media accounts,...

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