To match the scale and increasing demand for Plezzel products, we now have the support of the Amazon Web Service (AWS) Cloud infrastructure. Moving Plezzel’s on-premise technologies to AWS platform was key to support ongoing growth and demand.
As Plezzel grows and we continue experiencing more uptake from agencies, we decided to upgrade our infrastructure. DNX Solutions helped us move onto the AWS platform, designing and sharing a simple and efficient architecture on AWS. Plezzel’s platform now has the capacity to cater for the speed or innovation in the real estate industry and the pace of change in digital marketing.
The 5 Pillars of AWS Well-Architected Framework
Plezzel’s migration onto AWS Cloud services keeps us on top of the competition, enabling us to give our customers a better experience. More specifically, it improves the operation of the platform in 5 key ways:
- Security – Ensure confidentiality of data, protect systems, and detect security events.
- Operational Excellence – Focus on running and monitoring systems to deliver optimised business value.
- Performance Efficiency – Use resources efficiently by selecting the right resource types and sizes.
- Cost Optimisation – Avoid unnecessary costs by mitigating downtime and other sources of waste.
- Reliability – Ensure a workload performs its intended function correctly and when expected.
With the core functionality of the Plezzel platform working at its best, agencies who use it access the same benefits.
How Plezzel Functionality Benefits Agents
Technology has transformed the real estate industry. Smart PropTech platforms like Plezzel allow agents to supplement tedious, manual tasks with automated solutions. This includes responding to enquiries, segmenting your database and targeting prospects with relevant, engaging marketing. However, not all PropTech solutions offer the same level of service. Agents looking at PropTech solutions need to determine:
- Whether the supplier can optimise your costs and support your business growth strategies
- Whether their service delivers valuable insights and reporting so you can understand what is working and what isn’t
- Where is your data going, how is it organised, who owns it and who can access it?
A PropTech service provider should act as a partner. Plezzel’s platform and digital marketing services are designed to help your agency achieve specific goals and strategically respond to changing dynamics in the market.
Partner With Plezzel for Quality PropTech Solutions
At Plezzel, our team wants to create a partnership with our clients, helping your business grow with data-driven solutions and working together to optimise your digital marketing efforts and generate growth in 2021. To learn more about our PropTech solutions, get in touch with our team today.
Download our 2020 Ebook for Digital Agents for more insights into real estate digital marketing.