2020 was a hard year in real estate and as an industry, we have seen extreme digital transformation across every touchpoint. Now’s a good time for agents to begin thinking about how to make the most of it. This includes considering what’s changed in the real estate marketing space and how to continue to adapt and stay ahead of the competition.
A Digital Normal
While we were well on our way to a digital normal, COVID-19 forced even the most reluctant businesses and consumers to embrace online channels. In 2020, internet usage skyrocketed for everything from socialising with loved ones to finding products and services we need. Even post-pandemic, this trend of “a digital normal” is here to stay.
Agencies must know how to leverage digital platforms and tools to grow their brand and generate more leads. This includes providing high quality, personalised content across multiple channels and knowing how to use digital marketing tools like Google Display Ads and Facebook Ads effectively to target the right prospects.
Back to the Brand Basics
Brand Image will be more important than ever this year especially in Real Estate, as 2020 demonstrated customers will continue to stay loyal to brands they trust. A recent Gartner study revealed that brand strategy has moved to the top of the marketing list, from its lowly position near the bottom of the list in 2019.
In 2020 brands and businesses starting telling their personal stories, beliefs and purposes trying to build a deeper relationship with their customers. This leads into why Sponsorship and Charity will be a big part of Brand building continuing on in 2021
Sponsorship and Charity
After a horrific bushfire season and a global health pandemic, there’s more focus than ever on the need for charity and community support. Every day people are getting more involved than ever in charity causes, from conservation and climate change to food banks and medical research.
Build trust and positive sentiment around your agent’s brand through sponsorship and charity initiatives. Anything from supporting a local community sports team to fundraising for disasters helps.
Data is King
Your data will be more important than ever for 2021, with every prop-tech company wanting to get access to your data make sure you are asking the right questions before signing up and also due diligence with the current suppliers you are using. Understand how they will access your data and use it to market their own brand. At Plezzel your data is your data and that is a core part of our business. We do not share your data with any other agency.
In 2021 Facebook and Google have been discussing removing pixel data, which is your digital Audience. With the USA and UK privacy laws, Pixel data may become something of the past. Which is why it is more important than ever to get your own digital audience built and engaged today.
In 2020, we were constantly connected to our device checking every minute with what the next lockdown rules were going to be and checking the numbers of the pandemic across the world. In 2021 we will be reliant on technology that makes the in-person interaction seem even more meaningful. And real-life interactions will be more important than ever in 2021. Making those customer inspections more important than ever to build your trust.
Aerial Drone Tours
Neighbourhood tours are an emerging trend. It involves agents giving buyers a tour of the local area. It allows buyers to explore local businesses, schools and amenities first-hand. A way of selling the lifestyle. This trend is likely to continue. However, it’ll come in the form of aerial photography and videography. This allows you to turn those neighbourhood tours into interesting social media content.
Contact Plezzel Today for Your Next Digital Campaign
Stay on top of your digital game in 2021. At Plezzel, we’re digital marketing experts specialising in real estate. We’ll help you keep on top of the latest marketing trends moving forward. To learn more about succeeding in the digital space in 2021, please get in touch with the Plezzel team.