Social media channels are essential tools for real estate agents to reach buyers. 99% of millennials and 90% of baby boomers look for property online. While you certainly should take advantage of any online leads from the baby boomer demographic. However, social media is the key to targeting the first home buyer. 

After all, today’s first home buyers grew up with social media. This means there’s no better way to target this younger generation as they move through the real estate life cycle. This audience of 24 to 35-year-olds has a massive presence on Facebook, Instagram and LinkedIn. 


Marketing on Facebook 

People spend around 1 to 2 hours each day on Facebook and Instagram. That’s more than any other real estate portal in Australia. This makes them essential platforms for reaching potential buyers. Facebook’s advertising tools are sophisticated, offering powerful ways to reach new audiences and retarget prospects who have shown interest. 

Agents can target potential buyers based on demographic and income profiles with a variety of Facebook Ads. This includes listings, blog articles, photos, videos, lead-gen ads and other types of content. Flexible and strategic use of different tactics helps repeatedly make an impression on key prospects.


Marketing on Instagram

Instagram helps businesses show off their products and services visually. This makes it perfect for real estate. Use Instagram to publish stylish photos of your listings that encourage users to find out more. Instagram stories provide quick virtual tours of homes you want to showcase. Instagram is an easy way to promote listing updates and provide fun pieces of content like neighbourhood tours.


Marketing on LinkedIn

LinkedIn is a fantastic place to grow your brand as an agent. However, it’s an excellent tool for marketing properties in general. After all, ‘young professionals’ are most often seeking a first home of their own with a deposit saved. LinkedIn is also great for posting industry news, mortgage rate information and market trends – all relevant information for a first-time homebuyer.


Reach More First Home Buyers With Plezzel

Plezzel’s automated digital ads solution places your property in front of the right buyers as soon as it’s listed. Our attractive ads on Facebook, Instagram, LinkedIn, Messenger and Google Display simplify your targeted property marketing strategy.

To find out more about how we can help you, please get in touch with the Plezzel team.


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