The Dos and Don’ts for Growing Your Agent Brand on Digital

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At Plezzel, we work with agents all over Australia. Below, we look at some of the ways top agents utilise digital channels and what agents should avoid.

Do – Regularly Check Your Website UX

User experience (UX) is an essential aspect of good web design and affects your SEO (i.e. how high your website ranks in search results). Ensure your website is easy to navigate, loads quickly and makes it simple for visitors to get in touch or find the information they need. 

 

Don’t – Forget About Mobile

We live in a mobile first world, with Google implementing a mobile first index in the search engine results pages. With more people using their phones as their primary device for browsing, non-mobile friendly websites and content get punished in search engine results.

 

Do – Automated Email Responses

An automated customised email response system ensures prospects get a quick response right when they want the information, not when you can find the time to manually give them the information yourself. Smart platforms like Plezzel can automatically determine what the prospect wants and send them a custom, branded message that even includes relevant attachments.

 

Don’t – Spam Your Email List

Your database of email addresses is a powerful marketing tool. However, to effectively nurture prospects or motivate action, you need to provide real value. Spamming your email list with irrelevant or an excess of information will mean you end up in junk or blocked, with prospects having a negative view of your brand. 

 

Do – Ensure Consistency Across Touchpoints

Prospects typically experience your brand through several touchpoints before taking action. This includes your social pages, display ads, emails and presence on portals. Make sure each of these touchpoints deliver relevant content and reinforce a consistent brand message.

 

Don’t – Focus on Only One Digital Channel

Whether you’re aiming to get more listings or build brand awareness, every agent must take an omnichannel approach. This means using Google, Instagram, Facebook and LinkedIn in ways that complement the strengths of each channel instead of focusing on just one of them because it’s where you’re most comfortable. 

 

Do – Write Quality Blogs

Write high quality, SEO optimised blogs that deliver relevant and insightful information to your current and prospective customers. For example, market reports on local areas, updates about legislation, etc. If you need help with blog writing, reach out to Plezzel for copywriting services.

 

Don’t – Sacrifice Quality for Volume

Neither Google nor your prospects are concerned about how many blog posts you have on your website. What’s more important is the quality of what you put out. Consistency and ongoing visibility for your brand is important, but you don’t want to turn people away by spamming them with low quality content.

 

Plezzel Can Help You With Real Estate Digital Marketing

At Plezzel, we’re digital marketing experts specialising in real estate. If you need more clarity on the above terms or would like help with digital marketing, please get in touch with the Plezzel team.

 

By – Digital Marketing Assistant
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