The Power of Timing in Real Estate


In: Residential Sales,

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By targeting the right real estate customers at the right time in the homeowner’s journey, they will be more motivated by value than price. And the key to providing value is anticipating and delivering on prospects’ needs. Plezzel can help your agency with a suite of smart tools. This includes fully customisable targeting and retargeting based on your local market with pinpoint accuracy. 


Building Audiences on Facebook 

Facebook is a primary tool to help agents grow their audiences and generate new leads. However, for Facebook’s targeting features to work effectively for your agency, you need to understand exactly who your ideal clients are based on real-user behaviour and created personas.


Create Custom Audiences

Find existing audiences for your agency among Facebook (and Instagram) users using your own customer database and users who engage with your brand on Facebook. Segment audiences based on the price and type of property they enquire about, demographics and other customer profile information. For example, whether they are buyers or sellers, their stage in the real estate journey and more.

Once you have gathered as much information on your prospects and have the background knowledge to connect with them, you can know precisely when to call them and what value to deliver. The recognition and understanding of where they are in the homeowner’s journey can provide this basis of a connection with the potential of landing a listing or appraisal.

Target Lookalike Audiences

Reach more people who share similar demographics and interests as your Custom Audience. Existing customers and leads are strong sources for lookalikes and finding audiences who share similar characteristics to users who have engaged with your business.


Build Your Core Audience

Segment your desired audiences into personas, and engage them through a mixture of interest, demographic or behavioural targeting. This includes age, gender, hobbies, interests, education, job title, affluence, and whether they have enquired on a property recently or attended an open home. Core audiences are predictive and utilise machine learning and AI capability. 


Retarget Prospects

Retarget people who have engaged with your ads, Facebook or Instagram profile, Instant Form or Messenger. This ensures you continue nurturing potential leads and growing your overall audience.

Keep in mind that a hybrid mixture of short-term and long-term campaigns on social media is the best approach for growing your brand while generating leads on a consistent, ongoing basis. 


Plezzel Can Help You With Real Estate Digital Marketing

SMART digital tools are crucial to generating more leads and increasing conversion. At Plezzel, we take the guesswork out of lead generation by using AI and SMART data analytics to find and target the right customers at the right time with the right message. To find out more, please get in touch with the Plezzel team.


By – Digital Marketing Delivery Manager
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