How you build and maintain your brand as an agent plays a huge role in your success, we have compiled a few tips for building your agency brand. Your brand is linked to everything you do and tells your prospects what to expect when working with you. Your brand, the story it tells, the promises it offers, and the reputation attached to it is just as important as the properties you are marketing when it comes to generating leads and closing deals. 

Building and maintaining your agency brand can be hard work without the right tips, tools, technology and services. Not only do you have to define an impactful brand based on your unique proposition, niches, location, customer demographic and values, but you need to build awareness among the right people. 


Tips for Building Relationships With Prospects and Customers

Social media channels are essential for engaging with current and prospective customers and building ongoing relationships with them as they move through the real estate journey. Establish a presence on LinkedIn, Facebook, Instagram and foster relationships by regularly posting interesting and relevant content. This might include specific suburb sales reports and news relevant to the region you service. 

You should aim to use social media to build relationships, while ultimately directing people back to your website, where you have total control over the content and design. Here, you can capture the details of people and nurture them via other methods such as EDMs.


Targeted Agent Brand Awareness Campaigns 

Whether you’re a newly established brand or an older brand looking to generate more leads, brand awareness is an ongoing task that requires smart, effective campaigns on a relatively regular basis. For example, you may want a brand awareness campaign during quiet winter months or just before the spring selling season to maximise lead generation and interest. 

This helps you reach new prospects as well as retargeting people who may have previously visited your digital channels or shown interest. Retargeting is crucial for brand awareness because of the old marketing rule called the Rule of 7. That is, a prospect needs to see or hear and advertising message at least 7 times before they’ll take action. 


Leverage Technology Effectively

The limitations of the 9 to 5 work day and the burden of back-end administrative tasks hold agencies back from effectively investing in their brand. Plezzel’s platform solves this by automating key tasks such as data capture, segmentation and nurturing. 


Contact Plezzel Today for Help Building Your Brand

At Plezzel, we’re digital marketing experts specialising in real estate. If you need help marketing your brand effectively across multiple channels, we can help. We’ll help create the best possible omnichannel marketing strategy to help you achieve your goals. To find out more, please get in touch with the Plezzel team.

If you want to learn more about creating better customer journeys in 2021, download and read our Ebook for Digital Agents today.


By – Digital Marketing Specialist
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