Ready to grow your business in 2021? Understanding future trends is key to stay on top of the competitive digital marketing game. Below we look at five trends that will drive digital marketing next year.
Artificial intelligence (AI) is getting used more and more in digital marketing. This trend is likely to continue into 2021. Around 57 per cent of marketing activity currently involves some degree of AI. For example, analysing and segmenting data, automatically sending emails and predicting customer behaviour patterns. AI streamlines marketing processes, making it cheaper, more effective and more efficient.
Chat bots have been in use for a couple of years on websites. For example, providing automated responses to common questions or helping users find what they are looking for. In 2021, we can expect chatbots to become much more humanised, offering even better experiences for customers.
Chatbots may become so human that they’ll become as good or even preferable to a real customer service staff. Because they can offer answers and support 24/7, chat bots are fantastic for improving customer service.
Functionality of voice apps/technology continues improving. As a result, it’s becoming more popular for everything from dictating messages to send to friends to searching for products and services online. Voice search is already used through a range of different devices including smartphones, laptops, tablets and smart speakers. Some studies indicate that up to 70% of searches may be conducted with voice in 2021.
Because the digital marketing space gets increasingly competitive each year, smart content marketing will become more important. As a result, agents must focus on planning the right content and making sure your content marketing strategies are optimised and hyper-targeted.
Customer experience is a big growth area for real estate in particular. As video content increases in popularity, a good approach is mixing video content alongside written content to achieve better engagement overall.
Google already plays a huge role in the digital marketing space. In 2021, expect this role to get bigger. This is because Google is constantly improving ad targeting capabilities and their smart bidding process. Google Ads use machine learning to optimise bids, helping businesses achieve higher conversion rates. Google’s smart bidding is also giving marketers the ability to choose conversion activities within the scope of the campaign.
Contact Plezzel Today for Your Next Digital Campaign
At Plezzel, we’re digital marketing experts specialising in real estate. If you want to learn more about how to generate leads and succeed in the digital space in 2021, please get in touch with the Plezzel team.