Why is Social Media Important When Selling My Home?


In: Residential Sales,

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Did you know that people are on Facebook and Instagram for around 1 to 2 hours each day? That’s more than any other real estate portal in Australia. This makes them important platforms for reaching potential buyers when you’re selling your home. Facebook’s advertising tools are sophisticated, offering powerful ways to reach new audiences and retarget prospects who have shown interest. 

Why is social media important when selling my home?

Google is also essential, with 93% of all online experiences beginning with a Google search. With real estate portals and newspapers, buyers have to go to extra effort to find your property. But with Plezzel’s digital strategy, we find buyers for you by advertising on channels your potential buyers visit daily. It’s possible to link your agent’s buyer database to the online world, placing your property in front of in-the-market buyers. 

Partnerships With Facebook and Google

Plezzel’s partnered with both Facebook and Google. This gives you the best digital strategy that allows you to target 18 million Facebook users, 10 million Instagram users and over 2 million websites on Google. More importantly, Plezzel focuses on targeting the right customer. We hyper-target campaigns based on specific demographics rather than simply showcasing your ads to as many people as possible.

Plezzel has been in the industry since 2010 and we provide advanced digital strategies that drive more of the right people to your listings. We use our smart digital platform and our team of digital experts to target in-the-market buyers based on behaviours, interests, income, age and location. 

Benefits of a Multichannel Digital Campaign

Did you know that on average it takes 7 times for someone to hear or see a product or service before they take action to buy? That’s why we don’t just find an in-the-market buyer using a social campaign. Our digital marketing strategy sitting along other elements of your campaign is the best way to sell your home.

For example, once the buyer enquiries from any portal or attends an open for inspection, our social campaigns capture their details and continue to target these prospects, keeping your property top of mind. This creates more enthusiasm and competition for your upcoming auction or sale date, helping you get the best possible sale price for your home.

Contact Plezzel Today for Your Next Digital Campaign

The digital marketing experts at Plezzel can show you to use Facebook, Instagram and Google to reach more prospects and drive more leads. With more people spending more time on digital channels, now is a great time to utilise social channels. To find out more, please get in touch with the Plezzel team.

By – CEO
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