Boost Engagement With Video
When it comes to engagement on Facebook, video is key to reaching customers effectively. Video has been driving markedly higher shares according to a Buzzsumo study that analyses 25 million Facebook posts from the top 10,000 content publishers on the platform.
From educational videos to step-by-step recipe instructions, businesses are using video adverts to showcase their personality and drive deeper engagement with users. If your agency wants to take advantage of this key social media marketing tool, you need to develop video content that is eye catching, interesting and relevant.
1. Upload Straight to Facebook
Videos perform well in the news feed algorithm on Facebook, as the social media platform has placed greater emphasis on video since launching their native video platform. Video achieves on average 135 per cent more organic reach than a Facebook photo.
To truly benefit from the increased reach, you need to upload directly to Facebook. Videos that are linked from outside Facebook may display a smaller preview image and require an additional click to watch, whereas native videos play automatically.
2. Capture Attention Straight Away
Users scroll through the news feed at a fairly quick pace, especially on mobile devices. Your video needs to capture their attention within the first few seconds. It’s critical to engage them immediately using either interesting information or visuals.
You should also design for sound off. Many people have their phones on silent. Ensure your video makes sense without sound by focusing on imagery, text based animation and using subtitles for any spoken words.
3. Keep Videos Short and Purposeful
We have short attention spans when it comes to content on social feeds. To retain engagement, ensure your video is short and offers a simple message. Experiment with videos that run less than 30 seconds long and get a shortened version optimised for social media advertising.
Make sure you have a clear purpose of the video. Are you showcasing a new listing? Creating a short, snappy guide to news or changes relevant to the industry? Work out how to deliver your desired story in a snappy, understandable way.
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