Prestigious property sold in 4 weeks with an omni-channel campaign
After 5 years on market, our digital platform helped sell a prestigious million dollar property in just 4 weeks
A premium four bedroom, four bathroom property valued on the Sunshine Coast had been languishing on the market for five years with no sale. Ben Radcliff, the principal at Belle Property Noosa was asked by the vendors to list and sell the property and set about creating a property marketing campaign that would deliver a result for the vendor.
Ben contacted Plezzel and asked us to create a Lead Generation campaign which promoted the luxurious apartment to affluent buyers across Australia using our advanced digital marketing platform.
Our team created a 28-day lead generation campaign on Facebook and Instagram, featuring both image and video ad units to promote the property. As is standard with Plezzel’s digital marketing campaigns, the targeting included our proprietary targeting that exposed this prestige property to in-the-market buyers and investors.
Our approach included targeting affluent buyers in Brisbane, Sydney, and Melbourne.
The Plezzel team created attractive ads that used property images and videos to create a compelling buying experience. Our creative promoted the stunning attributes of the property and included AB testing of all aspects of the campaign.
Our solution included lead upload to the Belle Property Noosa CRM and personalised email responses to all buyers using a custom Belle email template.
We demonstrated the campaign to the Belle Property team showing the quality of the creative, the frictionless lead generation experience, and the campaign was approved to go live.
The campaign quickly started generating results and generated more leads than any other source, including the property portals and at a lower cost.
The Plezzel campaign delivered 30 leads at a cost per lead of just $30 – well under the cost per lead of the major real estate portals. This trend was consistent throughout the campaign.
Engagement during the campaign was strong, with over 5 thousand affluent buyers reached.
After being on the market for 5 years, Ben Radcliff and his team secured an offer for the property within 4 weeks of securing the listing.
“We were delighted with the results of the Plezzel campaign. The power of the targeted advertising solution gives us a competitive edge in the market and helps us reach buyers that other marketing solutions don’t reach.”
The buyer saw the property on social media and on the portals before submitting an enquiry. This highlights the benefit of a true omni-channel marketing approach for highly effective digital marketing campaigns and the power of the Plezzel platform to reach in-the-market buyers.