Plezzel’s 6-month smart digital marketing campaign helped OBrien Real Estate group increase brand awareness and generate more website traffic and appraisal leads to support their continuing growth and expansion across Victoria.
Background
OBrien Real Estate Group are a Victorian agency with a strong presence in Melbourne’s south-eastern suburbs. As they continue to expand and grow, they require digital marketing strategies that help increase brand awareness and generate new leads. The OBrien team contacted Plezzel to help provide digital marketing strategies that work. Key goals included building greater brand exposure among relevant audiences and increasing appraisals and suburb report downloads directly from their website.
The Solution
The Plezzel team created a 6-month campaign utilising various tools and approaches. Our team created diverse, targeted ads for Facebook, Instagram and the Google Display Ad Network. Ads were tailored to support the brand awareness funnel to lead generation to lead capture, focusing on appraisal and suburb requests.
Results
Ads were viewed over 5 million times over the six months, indicating a successful brand awareness campaign. However, we were also successful in increasing website traffic, lead generation and increases in conversions with campaign activities directly achieving the following results:
The OBrien Real Estate website has seen the following website activity compared to the same period prior to the campaign commencement:
- 27.95% increase in users
- 24.48% increase in sessions
- 1,697.69% increase in appraisal form submission
- 8,040.14% increase in goal conversions, such as appraisal requests, suburb report previews, completed suburb reports and finding an agent
More importantly, generating 900+ quality appraisal requests from the 6-month campaign.
“We approached Plezzel to help us build brand exposure and increase appraisals and suburb report downloads from the OBrien website. The Plezzel team used their digital platform to drive powerful audience retargeting strategies for the campaign. Since launching the campaign, we have seen a strong increase in Suburb Report downloads and Appraisal requests from our website. Plezzel have provided excellent support and regular updates throughout the campaign.”
- Jason Mudford, General Manager - OBrien Real Estate.
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