Growing The Rent Roll with Plezzel

367 investor leads were identified in 4 months. That means 23 new investor leads each week without any extra effort from the team.

The challenge

As a client for five years, Barry Plant Geelong had successfully streamlined their office operations using our solutions. This had helped them reduce operating costs, increase efficiency and improve database management. They were then ready to leverage the latest real estate software to further grow and develop their business.

The team at Barry Plant now wanted to focus on increasing revenues and growing their rent roll at a faster rate. To do so would require an innovative solution that could further improve the way their office managed property. They needed to be able to effortlessly manage leads, obtain greater insights into their leads and respond to enquiries without overwhelming their workloads or increasing costs.

The solution

Plezzel could help by implementing our industry-unique BDM – Grow the Rent Roll solution. This innovative property management software provided the team at Barry Plant with advanced data analysis services. It was now easier than ever to identify and engage with valuable investor leads that were previously lost during the sales process.

Our property management software helps grow the rent roll by scanning every enquiry received by the office for potential investors using advanced keyword analytic techniques. These investor leads are then compiled into a separate BDM database.

The results

The team at Barry Plant Geelong now had the tools to engage with investors effortlessly, better nurture leads, respond to enquiries promptly and keep more properties under management in their office.

Within four months of implementing our solution:

– 367 investor leads were identified. That means 23 new investor leads each week without any extra effort from the team.

– 12 of those leads have since resulted in sign ups, offering an increase of $30,000 in business value and an increase of $13,000 in annual revenue.

Of the remaining leads, approximately 150 are still in the process of finding an investment and are being nurtured by the team at Barry Plant Geelong. They forecast a conversion rate of 50 per cent.

Based on this forecast, Barry Plant can expect:

– 75 new properties under management resulting in an increase of $187,500 in business value and an increase of $81,900 in annual revenue.

– With an average of 23 new leads per week using our solution, these figures will only continue to grow over time.