Off-Market Listing Campaigns Generate 4 Sales in One Month

With the extended lockdown in the Sydney market, Central Coast office, Property Central, was looking for technology to assist their vendor’s list in selling their home using off-market strategies.

The Challenge

With the extended lockdown in the Sydney market, Central Coast office, Property Central, was looking for technology to assist their vendor’s list in selling their home using off-market strategies
Off-market selling strategy means not listing the property on portals, print media and large photography shoots, saving the Vendor money in selling their home. Instead, the agent will use their powerful in-house assets, such as buyer databases, to market off-market listings.

With the local property market extremely strong, buoyed by low-interest rates and buyer demand, Vendors are confident in listing their home without the need to invest in large advertising budgets. Having the technology to support Off-Market listings was key to working with Plezzel.

The Solution

After deployment of the Plezzel platform, our expert team trained the Property Central staff to utilise all key listing features and buyer engagement channels, including email, SMS, and digital capabilities. With inbuilt unique landing pages per property, buyers can easily visit the page, enquire and even request a private inspection.
Office Training and support was provided by the Plezzel Support team. The support team is agile and responsive to questions and suggestions from the agent’s on using the technology.

Results

Plezzel has enabled the following for the office:

  – 4 Residential Sales over the last month

  – Saving the Vendor advertising costs

  – Generate a return on investment by enabling the office to utilise their database effectively

“With the lockdown, we have had an increase in off-market properties that we have been sending out as an alert through Plezzel, which has already resulted in 4 off-market sales directly from using Plezzel to gain inspections and then a sale.” Liza Granger, Property Central, Erina Central Coast.

Plezzel is an agile business, responding to client needs and that of the industry. Plezzel helps Agents to continue to “do business” over this period with Off-Market selling techniques to help vendors manage advertising costs whilst assisting buyers to purchase properties.

Want to learn more?

Let’s chat about how we can help you with Off Market listing campaigns.