Office Brand Awareness and Nurturing

Our digital platform has created a smart, effective brand awareness and lead generation campaign for the team at Belle Property Caulfield.

The Challenge

The Belle Property Caulfield team engaged Plezzel to provide a targeted brand awareness campaign. The campaign was initiated in the winter months and during the COVID-19 Pandemic (low consumer sentiment). The goals were to provide targeted and consistent brand awareness and nurturing to local home owners and investors.

The Solution

The Plezzel Digital marketing team developed high quality, on brand content and creative. The campaign is planned to “tell a story” with the ultimate objective of generating enquiry from local home owners. Targeting is powered by the Plezzel Digital Platform to ensure regular content posts are delivered to the right audience at the right time.

Results

The campaign has generated 2 Seller leads for the office in the first month, but also nurturing over 6,000+ local home owners in the local area through a series of consistent brand awareness and nurturing posts.