Project Marketing Digital Campaigns That Work

Metro Property Development engaged Plezzel to maximise digital marketing exposure and lead generation for Ascot Place, a unique inner city project.

The Plezzel Digital Campaign contributed to over $24m in project sales achieved in the first 3 months at a Cost Per Lead of $13.50.

The Challenge

Metro Property Development wanted to reach in-the-market buyers considering purchasing a modern home in the inner north west. With 38 homes available for sale at an average price of $945k per home, it was important to target affluent buyers living in specific locations.

The Solution

The Plezzel Digital team developed unique digital campaigns aimed at boosting brand awareness, nurturing buyers and generating project buyer leads. Various creative and buyer retargeting options were applied and promoted across Facebook, Instagram and Google channels. Engagement was monitored throughout the campaign on a daily basis and results reported regularly (including high performing posts and best times to advertise).

Metro Property Development uses the Plezzel Digital Platform to capture leads from every Real Estate portal and social platform. This allowed all buyers to receive automated, personalised emails that were automatically entered into the digital retargeting audience to keep the buyer engaged alongside the sales calls and property visits.

Results

Metro Property Development has achieved $24m in gross sales in the first 3 months of the campaign, with the remaining 15 homes continuing to attract strong buyer interest.

-A total of 23 homes have been sold in the first 3 months of the campaign

-Cost Per Lead averaging $13.50

“The Plezzel Digital team delivered a great result for the Ascot Place project which has achieved $40m in Project Sales in 3 Months. We were amazed at the low cost per lead they generated, and the team was excellent to work with.”  – Alex Kilpatrick, Development Director, Metro Property Development