Targeting buyers on social media

Social media advertising has given Hockingstuart Armadale the ability to reach the right audience and get their properties in front of the right people.

With buyers accessing Social Media over 2 hours a day, and searching for real estate on digital channels 24/7, the team at hockingstuart Armadale have been using Plezzel as a digital marketing partner for their property listings.

Using our unique targeting solution hockingstuart Armadale Sales team meet with clients and outline a digital strategy in listing their homes. This has driven over 43,000 direct clicks to their website from in-the-market buyers looking to purchase a property, with over 330,000 targeted buyers reached from the digital ads.

With website traffic at an all time high, Plezzel Social-Ads have helped the office grow their brand in the competitive Armadale/Toorak area (one of Melbourne’s most affluent suburbs).

Lauchlan Waterfield, Director/Auctioneer at hockingstuart Armadale, says:

“Over the last 6 months my colleagues and I have been working with Greg and his team at Plezzel. I had tested 2 other companies also but found Plezzel’s service, responsiveness, reach and reporting to be far better than their competitors.

“All of my clients I sell for use Social Media as a critical part of their marketing campaign and Plezzel offer a very targeted system to reach qualified potential buyers through various social media platforms. Plezzel’s data in collaboration with our office is constantly evolving and improving and now only 6 months in our results a 4x stronger than the first ad we placed.

“My colleagues and I look forward to our continuing our partnership with Plezzel and would encourage any business to contact Greg to discuss what his team can do for you and your clients.”