How Digital can be your Main Source of Lead Generation in Real Estate

Is your agency still managing property inspections with a pen and paper, or do your agents spend the first half of Monday responding to ‘leads’ they received over the weekend? Then it’s time to re-evaluate your plan of attack and make digital your main source of lead generation in real estate.

The client journey has changed. People are consuming more online tools and apps to build their understanding of the market; people are more researched and informed than ever before! How are you going to add value to their experience in navigating the real estate market?

 

Has your office adapted to digital?

Sure you may have a website, some social media channels and a newsletter but being a digital office is more than that! It’s about offering straight through, simple processes that satisfy the customer’s needs as they step through their own personal real estate journey.

With the competitive landscape becoming more and more intense, finding a sustainable competitive advantage can seem like a daunting task. Through the implementation of digital real estate software, your agency can generate more leads, grow your rent roll, manage inspections more efficiently, and that’s just scratching the surface! How about winning more listings with no effort? Imagine managing inspections, sending response emails and even contract documents with the click of a button? I know, pretty cool right?

The 2015 IBIS World report on the real estate industry outlined that managing portfolios and aggressive marketing/consumer contact were some of the Critical Success Factors to be prosperous in 2016. The report outlined, “The effective management of assets and tenants enables agencies to maintain a continuous leasing revenue stream, which overall helps achieve higher profits.” Can’t really argue with that can you?

Continuing on the online and digital theme, we all know that the transition from printed classifieds into online listings has virtually taken over the way properties are listed. The report highlighted the major property portals are the front window to the agency, but what is the use of a “front door” if no one is there (till tomorrow)?

 

“It is well known more online real estate enquiries are submitted between the hours of 7pm – 10:30pm 7 days a week”

 

What if I told you that real estate management software can generate and help qualify just as many leads as the property portals? Seems crazy doesn’t it? But that’s the reality of how significantly technology and software is altering the industry. You see in real estate it is often a problem of too much data for the office to handle. It costs a lot to win new clients when the office already has a large prospective client database. Should you be engaging more with your database?

 

“By the way, when we say, ‘engage’ we don’t mean spam your listings in an email blast which is more damaging to your brand than good”

 

I would like to close by saying if you’re not convinced that real estate software can benefit your agency, then get in touch and we can discuss this further over a coffee, our shout!

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