Email Marketing for Real Estate: Respect your Data!

These days, consumers are much more educated when it comes to searching online for property and are definitely becoming more hesitant to give up their email addresses. It is a privilege to receive that email address. By spamming your email database with endless, unsegmented property listings within low-quality and wide-ranging email blasts, you are devaluing your most important asset:

 

The Consumer’s Attention.

This is why it’s becoming more and more important to channel your inner Aretha Franklin and RESPECT your data when doing email marketing for real estate. You need to actually offer them value; a reason to follow and engage with you.

By doing this, not only will your current clients and prospects be more open and trustworthy with your brand, you will begin to grow a following of engaged and active users who will be more likely to advocate your brand and the value you offer, opposed to posting negative feedback about how much spam they get from you.

At the end of the day, the real estate industry has an average open rate of 18 percent (hint: that’s not good).

At Plezzel, we create and manage targeted email campaigns for our clients that offer them a way to reach out and engage with their audience. The type of emails we often deal with include:

– Agency Newsletters

– Project Marketing Emails

– Emails Targeted to Investors for Market Updates

The average open rates we achieve for our client’s emails are 35 percent, with click-thru rates of 4.5 percent. That’s what I call engagement!  If your agency isn’t hitting those numbers, or even close to it, it’s safe to say your email marketing campaigns aren’t effective.