Tenants are on Facebook Longer than the Portals – So Why Advertise There?

Facebook for Real Estate

Everyone understands the significant growth of digital channels over other mediums like print and television. However, even more important is where audiences are concentrating online.

Clearly, social media is huge. According to a Deloitte media consumer survey, 59 per cent of respondents use social media daily. Meanwhile, 39 per cent believe social media influences their purchasing decisions. This fact is driving a multi-billion dollar industry of social media advertising.


Facebook Visitors

Facebook is an incredibly powerful resource for real estate agents who want to reach quality tenants for their landlord clients. The key tenant population is aged between 18 to 29. There are over 9.6 million users on Facebook within this age group:

  • 18-25: 3,500,000
  • 25-39: 6,100,000

Approximately 50 per cent of these users also login to Facebook daily. This gives you a potential audience of 4.8 million prospective tenants.


What About the Portals?

Realestate.com.au has a reputation as the number one place for people to explore, research and share Australian property. The portals certainly play a big role, but how does it compare to key social media channels in terms of visitors?

According to REA Groups’ Annual Report in October 2018, over one million people visit the site daily. This is significantly dwarfed by Facebook’s 4.8 million daily visitors and that’s only in the target tenant demographic.


Where is Your Marketing Budget Going?

Are you effectively using Facebook, the most dominant channel in Australia, to market your rental properties? Many real estate agents use the same old advertising channels to their detriment.

By demonstrating more innovative marketing strategies for your client’s valuable investments, you can grow your rent roll and win more listings. In all likelihood, your landlord probably accesses Facebook often themselves and are more familiar with this channel than conventional portals.


Need assistance with social media marketing or digital marketing strategy for your agency? Get in touch with the experts at Plezzel.

By – CEO

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