During the COVID-19 lockdown, you may have noticed you spend more time browsing the internet and using social media. It’s a widespread occurrence according to the Digital 2020 Global Statshot report released in April by Hootsuite, We Are Social and Kepios. This has significant consequences for how and where to best advertise and promote your business.
Changing Consumer Behaviour
Media consumption habits during this pandemic have shifted dramatically away from print towards digital media. According to the report, social media use and online shopping increased by 47%. Meanwhile, News Corp has joined a host of other print media organisations by closing down over 100 print publications in a shift towards digital-only publishing.
Keep in mind print media was well in decline before the coronavirus outbreak. Publication sales and advertising revenue have steadily declined over the past 5 to 10 years. The pandemic merely fast tracked its demise.
Get Better Results With Digital Campaigns
When it comes to real estate, 99% of millennials and 89% of baby boomers search for property online. This was before the pandemic. Once it’s over, digital campaigns will be the only sensible way to reliably generate leads. It’s where your prospects are spending their time.
Digital campaigns are also measurable, targeted and cost-effective. Unlike print advertising, a digital campaign allows you to:
- Track conversions
- Measure the ROI of specific campaigns or tactics
- Create different campaigns and compare their performance
- Adjust in-progress campaigns to generate better results
- Low cost per lead compared to the Real Estate Portals, Print Media
Now is the time to consider how to best market your listings using the latest tools and digital marketing services.
A Personalised Marketing Approach
Personalised marketing adds greater value to the benefits of a digital campaign. It focuses your campaign on specific buyer requirements, targets buyers according to which social media channels they are likely to use and allows you to customise questions to boost lead quality.
Plezzel’s lead generation engine enables buyers to enquire without leaving Facebook or Instagram. Buyer enquiry is automatically placed into your CRM for buyer follow up. We can then monitor buyers who enquired via Facebook and turn up to the open home or auction. The cost per buyer enquiry is very low compared to using the real estate portals and print marketing.
Contact Plezzel Today for Your Next Digital Campaign
If you want to learn more about how to generate more buyer leads using digital campaigns, please get in touch with the Plezzel team. Explore the below case studies to see how we’ve generated results in previous campaigns.
Download our E-Book on what you need to know to become a Digital real estate agent in 2020.