Introducing Real Estate Project Marketing
Are you in the process of marketing for a new real estate project? Too many people make the mistake of thinking that creating a nice, glossy website to attract buyers is sufficient without giving enough attention to the buyer experience from start to finish.
Successfully marketing your real estate project means being organised and responsive. You should know how many leads you have, how many enquires you’ve received, whether you’re responding to every single one and whether interested people are kept up to date about the status of the project (i.e. how many units or blocks or land have been sold).
Managing Leads and Enquiries
Keeping track of leads and enquiries is difficult in the real estate industry, with over 52 per cent of enquiries made during out of office hours. Manually responding to each enquiry is inefficient, stressful and can lead to errors or accidentally missing some. Similarly, using an inbox and spreadsheet to manage project marketing leads has sloppy results.
Auto response systems effectively solve both issues by providing an instant, tailored response to any enquiries 24/7. Automated responses can be updated whenever you need, allowing you to keep people informed about status of the project as it progresses.
Every enquiry represents valuable data such as email addresses and personal contact numbers that can come in handy later down the track. The Plezzel platform automatically databases and segments information about leads.
Using Social Media Channels Effectively
Are you effectively marketing your project on social media? This requires more than simply posting about the project itself. Effective marketing means taking advantage of targeting tools on social media channels such as Facebook and Instagram.
You should try to create engaging content related to the project such as a video promotion or an article talking about the highlights of the local area. This should then be targeted to specific people who may be genuinely interested based on demographics such as income, location and age.
Are You Targeting the Right People?
For your project marketing to be effective, you of course need to be targeting the right people. Thanks to various partnerships with other websites, social media channels like Facebook have access to a vast pool of detailed consumer insights.
This means you can tap into complex target audience segments built from different purchasing behaviour and online activity. You can target audiences based on extremely precise demographic information, for example, you can target 35 year old male professionals with a pet dog who live 10km from the Melbourne CBD.
If you can accurately determine the target audience for your project, the opportunity of expanding your marketing reach is phenomenal.
Plezzel Can Help!
We can help ensure your project marketing is the best it can be, starting by creating beautiful landing pages with clear calls to action to register interest or book an inspection. Plezzel will capture all enquires and respond to them automatically. No more enquiries lost in inboxes!
We’ll help you refine your target audience then develop and implement an email and social media marketing campaign that will reach as many interested people as possible. With our platform, you can ensure the best possible buyer experience as well as a great user experience for your office.
Below are some example landing pages we’ve done for some of our clients:
http://www.toorakparkleasing.com.au
