Spring is traditionally the busiest period of the year in real estate, with more listings than any other time. It’s a time of change, where flowers bloom, the weather warms up and people emerge from hibernation. Of course, this year things are a bit different with the COVID-19 pandemic. However, there’s still reason to be optimistic as we enter the spring selling season.
The Path Forward for Real Estate in Victoria
Spring is a time for confidence and confidence is exactly what Victoria needs right now. However, we can’t expect the market to snap into gear instantly. There’s no magic flick of the switch. But we are seeing consumer confidence build. As case numbers drop from the second wave, people are becoming more comfortable with their homes being on sale. There’s an increased willingness to let strangers enter them for inspections and auctions.
While we still don’t know when Melbourne will exit stage 4 lockdown, there is a strong buyer market there waiting to be tapped. We are seeing strong buyer enquiry volumes being directed via online and digital channels. This buyer enquiry demand will underpin house prices and restore confidence in the market as we enter spring.
Whilst property markets in NSW and QLD are performing very well (ie due to lesser COVID-19 restrictions) and we anticipate an influx in listings to hit the Melbourne market (provided Melbourne can exit stage 4 lockdown). As shown lockdowns in New York and London, property markets rebounded strongly post the lockdown period. Agents should be preparing and nurturing their seller marketing funnels to maximise the estimated increased listing volume in the market.
Preempt Competition With Targeted Marketing
Agents shouldn’t wait “for the music to start again”. Preempt competitors with smart targeted marketing. It’s the best way to make the most of what will be a shortened spring period. Building your engagement with prospective clients is key.
The best way to do this is through strategic digital and online advertising. Letterbox drops and print marketing, which were already in decline, are out. Print companies can’t produce and distribute the collateral safely. Other tactics like billboards and signboards aren’t as effective while people spend most of their time at home.
Digital is Key
Strategic digital advertising is key to reaching relevant prospects across all channels. Plezzel’s digital campaigns allow you to effectively market your brand across Facebook, Instagram and Google. We’ll help you deliver unique, creative content that encourages potential buyers to click through to the property page.
By generating quality leads and driving more traffic to your listings, you’ll have more quality prospect making enquiries. This is the key to making the most of the spring selling season for your agency.
Contact Plezzel for Your Spring Digital Campaign
If you want to learn more about how to generate more traffic or buyer leads using digital campaigns this spring, please get in touch with the Plezzel team.