Top Tips to Automate Lead Generation for Project Marketing
Keeping track of leads and enquiries can be difficult when managing a development project. When you need to implement an effective promotional strategy on top of that, things can get even harder. At Plezzel, we’ve had many discussions with agents who are yet to find an end-to-end solution that ultimately saves them time and delivers a great buyer experience.
We offer a project marketing solution that ensures your campaign is properly organised so you can target the right people, track leads, efficiently respond to enquiries and keep prospects updated about the project.
Attract Buyers Online
Too many people make the mistake of thinking that creating a nice, glossy website to attract buyers is sufficient without giving enough attention to the buyer experience from start to finish. With our targeted ads on social media using platforms such as Facebook and Instagram, you can be sure you are reaching the right people. You can deliver project-branded promotions to ‘in-the-market’ buyers, attracting them to your project website.
By repeatedly reaching prospects when they spend time online you can create a greater level of engagement, drive more traffic and produce better results. Combined with email marketing and an intelligent, targeted Google Adwords campaign, you can be sure that your project is getting the exposure it deserves.
Automated Engagement
Are you still responding manually to each enquiry related to your project or using an inbox and spreadsheet to manage project marketing leads? This is a sloppy, inefficient approach that can lead to errors, missed responses and opportunities. Plezzel’s automated response system provides an instant, customised response to enquiries that come in round the clock.
These can be geared to provide specific information depending on what the individual has asked about and are easily updated so you can always provide prospects with the latest status of the project. Our team can also work with you to create custom designed emails that reflect the branding for your project.
Nurture Prospects/Leads
The Plezzel platform automatically databases and segments information about leads, meaning your project marketing doesn’t have to be stressful or time consuming. Plus, we can keep your prospects updated with key events throughout the campaign.
Make your project a success with fully managed multi-channel campaigns to drive leads and create a buzz for your development.
Want to learn more? Get in touch with our team today to see how we can help!
