Real Estate Bookings Announces Rebrand to Plezzel


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Melbourne, Victoria:  Real Estate Bookings, a leading national provider of marketing automation software and digital marketing services currently used by thousands of leading Australian real estate agents, today announced the business’ rebrand to Plezzel, including a new logo and website.

The comprehensive rebrand demonstrates our ongoing focus on providing a complete digital platform for the real estate industry and assisting our clients in an increasingly disruptive digital environment. Based on terminology used for Product line engineering (PLE), Plezzel is fun and creative.

The company’s unique and powerful marketing automation software for the real estate industry, together with our digital marketing solutions helps our customers thrive in a complex and competitive industry. Plezzel will continue to offer lead management and digital marketing solutions focused on helping real estate agents be successful, while investing in technologies and services that will transform the real estate business.

“We found customers were confused with our brand and it was time for a change,” said Greg McCutcheon, CEO. “Our platform has evolved to cater for the entire real estate customer journey and we are very excited to announce the launch of Plezzel”.

Plezzel was founded in 2011 and the Real Estate Bookings brand represented what the company did back then, an inspection booking system.  Since then, the software has evolved into a comprehensive mix of digital marketing products and services; with inspection bookings representing only a small feature in the company’s overall product offering.

“We are unique in what we do and it was time our brand reflected this,” said Greg McCutcheon. “Suppliers and Customers were confused with our product and services. The new brand provides freedom for our team to explore, disrupt and push boundaries while being 100% devoted to great customer experiences and generating leads for our customers.”

The new brand identity was created to push the boundaries of digital, and the new logo is bold and unique. It reflects our passion, fun, and creativity.

Please visit to explore the new website and learn more about how our technology and digital marketing services are revolutionising the real estate industry.


About Plezzel
Plezzel provides marketing automation software and digital marketing services used by thousands of leading Australian real estate agents. It empowers business owners to take charge of their business growth with easy-to-use technology to make marketing easy and effective. Plezzel integrates with social media channels, property websites, real estate portals, and CRMs to capture and engage with buyers/tenants on their real estate journey.


18/240 Pakington Street, Geelong West, 3218
1800 732 669


By – CEO

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