Transition Your Print Spend to a Digital Future Painlessly

When it comes to print vs digital advertising, the results are clear. Traditional forms of advertising for real estate offer little value in today’s digital world. With 99 per cent of millenials and 89 per cent of baby boomers searching for property online, targeted digital campaigns are essential for agencies looking to stay relevant.

Transitioning your marketing spend to digital has never been easier for real estate agents. Today, smart digital platforms seamlessly connect you to relevant prospects using social media, search engines, email, portals and other web tools.

So why should you transition your print spend to a digital future?

 

Cost Effective and Measurable Marketing

Unlike the “spray and pray” nature of print advertising tactics like billboards, posters, cold calling and letter box drops, a digital campaign allows you to:

– Track conversions
– Measure the ROI of specific ad campaigns or marketing tactics
– Create different types of ads and marketing content and compare their performance
– Tweak your campaigns while they are in progress to generate better results

 

Match Consumer Expectations and Behaviour Trends

While print marketing still plays a role in the real estate advertising mix, it’s wiser to use the majority of your marketing budget on a measurable, hyper-targeted digital campaign. This enables you to efficiently reach the right people rather than spending thousands of dollars marketing to a general audience without knowing how effective it is.

As we mentioned, vendors, buyers, landlords and tenants are all spending a lot of time online. How easy can you be found when people are looking to buy, sell or rent property online?

 

Proactive Solutions for Finding Buyers

With digital, you can use data and advanced targeting tools to reach in-the-market buyers based on specific demographics like location, age and income. Powerful targeting capabilities on social media platforms and well-crafted Google Adwords campaigns help you promote relevant properties to prospects as they explore the internet.

 

Win More Listings and Stand Out From Competitors

You have complete ownership and control over your web presence. With the right strategy and tactics, you can position yourself as industry leaders and get the competitive edge you need to win more listings. From creative video campaigns to informative articles, there are a variety of ways you can establish your expertise and promote your brand.

 

Not sure where to start? Contact our team today for a no obligation chat.